大众传播文凭

In this new information age, social media and communication have reshaped the way people, organisations and businesses work. Diploma in Mass Communication program at George Town, Penang campus will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, film studies, photography, media design broadcasting and many more. The content of this program can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills. These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.

Get ready to embark on a journey of discovery, creativity, and success at UOW Malaysia!

What is mass communication?

Mass communication is the field in which information or messages are delivered through a medium to the masses. The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium. 

Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online. Other popular forms of media include television, newspaper, billboard, and radio.

Why study mass communication?

Here are some reasons why you should venture into this exciting field:

You will develop excellent communication and creative thinking skills

Since mass communication is all about getting the message across, you will be encouraged to speak and voice your thoughts and opinions. You will also learn to think creatively and always be on the edge of your feet.

You will have an opportunity to work in numerous industries

The communication skills that you develop will open many doors for you. Mass communication graduates have found jobs in advertising, marketing, management, health care, publishing, journalism, politics, education and business industries.

The mass communication industry culture is fun and creative

There is no other industry like this. You will be able to express yourself and work on ideas that may seem out of this world.

Mass communication fields

You will most likely be exposed to the following fields when you take up a mass communication course:

• Marketing
• Advertising
• Journalism
• Public relations
• Broadcasting
• Digital Advertising

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