Marketing

Quick Guide
References

Call Number for Marketing

Call Number Ranges	Subject
HF5410-HF5417.5	Marketing
HF5415.123-HF5415.124	Communication of information. Communication in marketing
HF5415.1255	Branding
HF5415.13-HF5415.16	Marketing management
HF5415.165-HF5415.17	Merchandising
HF5415.2-HF5415.34	Marketing research
HF5415.5-HF5415.53	Customer services. Customer relations
HF5415.6-HF5415.9	Physical distribution of goods
HF5801-HF6182	Advertising
HD9980-HD9990	Services marketing

Locations of the Call Numbers

The above call number ranges represent books about marketing listed in the UOW Malaysia Library. The books are mainly located at the Open Shelf Collection on the first floor of Teo Soo Pin Library, located on the Glenmarie campus.

Search and Locate Library Materials

Users can search for titles using the Web Public Access Catalogue (WebPAC) as a tool to locate items in the Library. The purpose of searching the catalogue is to determine what the library has and to find the locations of the required items.

Users can utilize Advanced Search if they have information such as the book’s ‘Title’ and ‘Author’, and more.

Help Guides

Dictionaries & Encyclopedias

Materials such as dictionaries and encyclopedias are restricted to in-library use only.

A dictionary of marketing / Charles Doyle.
Call number: HF5412 .Doy 2016

Macmillan dictionary of marketing and advertising / [edited by] Michael J. Baker.
Call number: HF5415 .Mac 1998

NTC’s dictionary of advertising / Jack G. Wiechmann ; first edition edited by Laurence Urdang
Call number: HF5803 .Wie 1993

Periodicals (Magazines / Journals)

and more…

Books

In addition to searching using the WebPAC, users can also explore titles available under the Reading List for Marketing programs. It will take users to the page where they can search using Course ID, Course Name, Program Name, and Title.