By UOW Malaysia 

On 9 July 2026, students from programs including Business Management, Mechatronics Engineering, Information Systems, Public Relations, Accountancy, International Business Management, Media Production, Computer Science, and International Hotel & Tourism Management gathered at UOW Malaysia KDU Penang University College to explore how AI is reshaping digital marketing.

They discovered that AI enhances human capabilities rather than replacing them, a key takeaway that underscored the session’s focus on preparing graduates for the evolving digital landscape.

Led by Mr Alen Yeoh Chee Wei, Director of Big Academy Sdn Bhd — a Malaysian‑based consultancy specialising in social media marketing, digital branding, and industry‑relevant skills development — the session showcased tools such as ChatGPT, Canva AI, and ImageFX, demonstrating how AI supports creativity, productivity, and communication.

This Industry Adjunct Speaker Series gave students practical, industry‑ready skills, empowering them to create content that resonates and drives real impact in a fast‑changing digital world.