Dr Azreen Rozainee

Email: [email protected]

Dr Azreen Rozainee joined UOW Malaysia since March 2017 as a lecturer in the School of Hospitality, Tourism and Culinary Arts. Prior before joining UOW Malaysia, she worked as a research officer in University Sains Malaysia for a few years under different project grants from various schools such as School of Social Sciences and School of Humanities.

She holds a degree in Environmental Biology (Hons.) and Master’s degree in Public Administration. She completed her PhD in Resource Management (Tourism Geography) concentrating on multi-stakeholder perspectives on Ecotourism in Belum Temengor Forest Complex, Perak. Her diverse background and her deep interest in natural environment motivates her to pursue research using qualitative methods in areas such as sustainable tourism, nature-based tourism, wildlife conservation, tourism experiences and tourism impacts. She has published in various papers in journals and conferences. Her other interests include medical tourism and gastronomic tourism and she believes that they have huge potential in tourism industry.

PhD Universiti Sains Malaysia (USM), 2016
Research Title: Ecotourism Development in Belum Temengor Forest Complex

Master of Public Administration Universiti Sains Malaysia (USM), 2008
Research Title: Topology optimization of spinal interbody cage or reducing stress shielding effect

Bachelor of Applied Science (Environmental Biology) (Hons) Universiti Sains Malaysia (USM), 2006

Year Title
2024 Abdullah, A.R. & Hoe, Y. F. (2024). Natural or reclaimed coastal areas? The role of environmental awareness in supporting coastal ecotourism. Journal of Business & Economics Review (JBER), 8(4), 38-50. https://doi.org/10.35609/jber.2024.8.4(4)
2023 Abdullah, A.R. & Hoe, Y. F. (2023, August 28-30). Challenges to Sustainable Small-Scale Fishery in Pangkor Island: A Perspective from Coastal Fishermen [Paper presentation]. International Environment, Social and Governance Conference (i-ESG), Genting Highlands, Malaysia.
2022 Tan, Y. W & Abdullah, A. R. (2022). Agritourism on the other side: Motivation and challenges. BIMP-EAGA Journal for Sustainable Tourism Development, 11(1): 85-95. https://doi.org/10.51200/bimpeagajtsd.v11i1.3920

Cheah, S. T., Chen, Y.T., & Abdullah, A.R. (2022, September 1-3). A pilot study on Malaysians’ intentions to travel virtually [Paper presentation]. International Conference on Responsible Tourism and Hospitality, Sarawak, Malaysia. https://drive.google.com/file/d/1ItsUe42sgw1aERsXtEa7seBMSesggXRu/view

2019 Abdullah, A.R., Sweeting, C., Mulia, V. B., Fatah, A.F.A. (2019). Factors attracting Indonesian medical tourists to Penang. African Journal of Hospitality, Tourism and Leisure, GCBSS Special Edition, 1-10.
2018 Abdullah, A. R., Chan, N. W., & Abdul Fatah, I. A. (2018). Ecotourism in Penang National Park: A multi-stakeholder perspective on environmental issues. Journal of Business and Social Development, 6(1): 70-83.

Abdullah, A. R., Suguna M. & Ang C. X. (2018).  Exploring the relationship between destination image, perceived value, tourist satisfaction and revisit intention in Redang Island. Paper presented at 2018 International Conference on Technology and Humanities (IcoTECH 2018), KDU Penang Univeristy College, Penang, 18-19 November.

Suguna, M., Abdullah, A. R., Loh W.C., & Hadaka, N. Exploring the Differences Among Cross-Cultural Customers’ Perception towards Japanese Restaurant in Penang Island.  Paper presented at 2018 International Conference on Technology and Humanities (IcoTECH 2018), KDU Penang Univeristy College, Penang, 18-19 November.

FRGS 2021
Development of a Framework on the Synergy between Fishing Communities and Coastal Ecotourism to Counter Land Reclamation and Sand Mining Activities (Principal Investigator)

Internal Research Grant 2018
Medical tourism in Penang: Perspective from Indonesian Treatment Seekers (Principal Investigator)

Supervised more than 50 undergraduate students.


Hoe Yue Fen (Master of Science in Hospitality and Tourism)
Research Title: The Impacts of Land Reclamation and Sand Mining Activities on Fishing Communities and Coastal Ecotourism Relationship