Dr. Irhanida Email: [email protected] Dr Irhanida is a Senior Lecturer and the Postgraduate Program Leader in UOW Malaysia KDU Penang University College, School of Hospitality, Tourism and Culinary Arts since 2009. She has a background in Urban and Regional Planning and earned her undergraduate degree in this field. As an academic and researcher, Dr. Irhanida has made contributions to the field of sustainable tourism through her scholarly publications, which encompass a wide array of topics ranging from ecotourism best practices to community-based tourism models. Her research outputs are marked by their interdisciplinary nature, drawing insights from environmental, social, economics, and policy studies to offer holistic perspectives on Sustainable Tourism Development. One of the hallmark achievements of Dr. Irhanida’s work is her instrumental role in advocating for the integration of Sustainable Tourism Principles into the broader framework of the Sustainable Development Goals (SDGs). Recognising the pivotal role of tourism in fostering inclusive growth, promoting cultural exchange, and conserving natural resources, Dr. Irhanida has actively championed the alignment of tourism strategies with the SDGs, particularly focusing on goals related to poverty alleviation, environmental conservation, and community empowerment and worked together with stakeholders and government bodies such as ThinkCity, Local Authorities and Policy makers. Qualifications PhD Universiti Sains Malaysia (USM), 2010-2014 Research Title: Event’s Qualities, Satisfaction and Re-Visit Intention to Sport Event in Malaysia Master of Science (Tourism Planning) Universiti Teknologi Malaysia (UTM), 2006-2008 Research Title: The Study of Tourist Flows and Travel Movement in Gua Musang, Kelantan Darul Naim Bachelor of Urban and Regional Planning (Hons) Universiti Islam Antarabangsa (UIA), 1998-2004 Research & Publications Year Title 2025 Peer-reviewed Journal Article M. Rodrigo, I. Ajala, A.K. Irhanida (2025) A tourism area life cycle model with an index-dependent growth rate for modelling the poststagnation stage. Annals of Tourism Research Empirical Insights, Volume 6, Issue 1, 100177, ISSN 2666-9579, https://doi.org/10.1016/j.annale.2025.100177 Alrefai, A. A., Omar, S. I., & Kadir, I. A. (2025). The Mediating Role of Electronic Word of Mouth (e-WOM) on Tourist Decisions Using (TAM) Model. International Journal of Academic Research in Business and Social Sciences, 15(3), 116–140 http://dx.doi.org/10.6007/IJARBSS/v15-i3/24696 2024 Peer-reviewed Journal Article Alaa A., Omar S.I., Abdul Kadir I., Kalbouneh N.Y., Ahmad A.Y. (2024) The Impact of Social Media Influencers on Destination Choice Among Millennial Travelers in Jordan. Evolutionary Studies in Imaginative Culture, 8(1) S2 2024, 2038–2066, https://doi.org/10.70082/esiculture.vi.2021 Abdul Kadir I., and Chew L.N. (2024) Stimulating SDGs in Rural Tourism Development: The Mediation Effect of Motivation, Opportunity, and Ability in the Relationship of Perception for Tourism Development and Community Participation. Journal of the Malaysian Institute of Planners Volume 22 Issue 5 38-51. https://doi.org/10.21837/pm.v22i34.1572 Ajala, I., Rodrigo, M., Abdul Kadir I., (2024). Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries. In: Gartner, W.C. (eds) New Perspectives and Paradigms in Applied Economics and Business. ICAEB 2023. Springer Proceedings in Business and Economics. Springer, Cham, https://doi.org/10.1007/978-3-031-49951-7_12 Abdul Kadir I., & Chew, L. N. (2024). Assessing tourism potential for rural tourism development: Promoting SDGs and economic opportunities to the B40 community—a mixed method approach. Smart Tourism, 5(1), 2477. https://doi.org/10.54517/st.v5i1.2477 2023 Peer-reviewed Journal Article M Rodrigo, I Ajala and Abdul Kadir I.,(2023) Qualitative Analysis of a Tourism Area Life Cycle Model for Interacting Tourist Destinations, Annals of Tourism Research Empirical Insights, 10.1016/j.annale.2023.100093 2017 Peer-reviewed Journal Article Marzuki A., Khoshkam M., Mohamad D., Abdul Kadir I., (2017) Linking nature-based tourism attributes to tourists’ satisfaction, Anatolia, 28:1, 96-99, DOI: 10.1080/13032917.2016.1277432 Hamzah, Amran and Abd. Kadir, Abdul Kadir I., (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project at Terengganu Darul Iman / Amran Hamzah and Irhanida Abd. Kadir, (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project at Terengganu Darul Iman. Project Report. UTM, Skudai, Johor. DOI: 10.13140/RG.2.2.34704.52489 Conference Proceedings Abdul Kadir I., & Chew, L. N. (2024). Developing Rural Tourism Resources Management Strategies in Achieving SDGs and Economic Independence – A Case Study of Bukit Tengah in 7th International Conference on Rural Development and Entrepreneurship (ICORE 2024) – 14-16 October 2024. Abdul Kadir I., (2024). The Tales of 3 Kampungs: Enhancing Rural Tourism and Empowering B40 Communities in Kampung Kuala Juru, Sekinchan, and Kuala Sepetang in International Conference on Responsible Tourism and Hospitality 2024 (ICRTH 2024) – 7-11 August 2024 Abdul Kadir I., & Chew, L. N. (2024). Stimulating SDGs in Rural Tourism Development- The Mediation Effect of Motivation, Opportunity and Ability in the Relationship of Perception for Tourism Development and Community Participation in International Postgraduate Conference of Heritage Conservation and Sustainable Management – (IPCHCSM 2024) – 28 February 2024. Abdul Kadir I., Nicholas H.M. (2022), The Mediating Roles of Experience and Education in between the Relationship of Environment and Revisit Intention to ‘Kongsi’ in George Town, Penang in International Conference on Responsible Tourism and Hospitality 2022 in Kuching,Sarawak – 1-3 September 2022, https://drive.google.com/file/d/1ItsUe42sgw1aERsXtEa7seBMSesggXRu/view Yue F.H, Abdullah A.R., Abdul Kadir I., Perceive Benefits and Support for Coastal Ecotourism within Fishing Communities: The Mediating Role of Environmental Awareness in Proceeding of Postgraduate Research Colloquium 2022, 5-6 November 2022, Taylor’s University Malaysia, https://www.researchgate.net/publication/379729276 Abdul Kadir I, Erica H.C. (2016), Motivation of Tourists towards Leisure Cycling Activities in George Town Heritage Sites in The 7th International Borneo Business Conference (IBBC) 2016, 7-8 September 2016, Sabah, Malaysia. https://www.academia.edu/39054530/PROCEEDINGS_IBBC2016_UMS_UNIMAS Abdul Kadir I., Azizan M. (2013), Examining Event Performance that Impact Visitor Experience, Satisfaction and Re-Visit Intention: The Case of Terengganu Monsoon Cup 2011 in 3rd Regional Conference on Tourism Research,29-31 October 2013, Langkawi. Malaysia: 3rd Regional Conference on Tourism Research, https://www.researchgate.net/publication/364128985 (2013) Abdul Kadir I., (2015), Visitors’ Perception of Event Performance, Satisfaction and Revisit Intention in Penang International Conference on “Business, Economics, Social Science & Humanities (BESSH 2015)” – 14 to 15 September 2015. Abdul Kadir I., Rosilah M., Haslina A.M. (2009), Potensi Pasir Gudang sebagai TarikanPelancongan Industri in Tourism Education Seminar 2009, Politeknik Pasir Gudang Johor. Malaysia: Journal of Tourism Education Seminar 2013 Irhanida A.K, Azizan M. (2013), Examining Event Performance that Impact Visitor Experience, Satisfaction and Re-Visit Intention: The Case of Terengganu Monsoon Cup 2011 in 3rd Regional Conference on Tourism Research,29-31 October 2013, Langkawi. Malaysia: 3rd Regional Conference on Tourism Research. 2009 Irhanida A.K, Rosilah M., Haslina A.M. (2009), Potensi Pasir Gudang sebagai TarikanPelancongan Industri in Tourism Education Seminar 2009, Politeknik Pasir Gudang Johor. Malaysia: Journal of Tourism Education Seminar. 2008 Hamzah, Amran and Abd. Kadir, Irhanida (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman / Amran Hamzah and Irhanida Abd. Kadir, (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman. Project Report. UTM, Skudai, Johor. (Unpublished) Research Grant / Consultancy Project Research Grant 2023 Duration: One year (Jan-Dec.2023) Title: Modelling the post-stagnation stage of a tourism area life cycle: applications to Australia and Malaysia Sponsors/Grant: UOW Advancement and Equity Grant Scheme for Research 2023 (AeGIS) , University of Wollongong Australia (AUD20,000.00) Duration: One year (July 2023-July.2024) Title: Leveraging Micro Mobility in George Town UNESCO Heritage Sites. A Potential of Sustainable Development Strategy in an Urban Heritage Destination Sponsors/Grant: UOW Malaysia Internal Research Grant 2023 (RM 5,200.00) 2022 Duration: One year (Jan-Dec.2022) Title: Modelling the Impact of COVID-19 to Tourism Area Life Cycles (TALC) Sponsors/Grant: UOW Global Research Small Grants Scheme (2022), University of Wollongong Australia (AUD8,000.00) Duration: Two years (Sept 2022 – Aug.2024) Title: Assessing Potential Tourism Site at Bukit Tengah to Promote Sustainability and Economic Opportunity to the B40 communities- A Weighted Score Method and Principal Component Analysis Approach. Sponsors/Grant: Fundamental Research Grant Scheme 2022 (FRGS1/2022/SS10/KDUPG/022), Ministry of Higher Education Malaysia (MOHE) (RM80,000.00) Consultancy Project / Workshop 2025 Green Facade and Urban Farming Project by THINKCITY Penang. 2024 Penang Green Hotel Study a collaboration with Penang Green Council (PGC) and Bahagian Pembangunan Ekonomi Negeri Pulau Pinang. 2022 ADUN Bukit Tengah office- YB Gooi Hsiao Leung (Member of the Penang State Legislative Assembly (MLA) for the Bukit Tengah) Pembangunan Kuala Juru sebagai Rural Tourism di Seberang Prai under Sejati Madani Program September 2018 – November 2018 ADUN Bukit Tengah office- YB Gooi Hsiao Leung (Member of the Penang State Legislative Assembly (MLA) for the Bukit Tengah) Kajian Interim Bukit Juru sebagai destinasi eko-pelancongan July 2019 – October 2019 Collaborator for Penang Municipal Council (Town and Country Planning Unit) Project: 7th Asia‐Pacific Urban Forum (Manpower management) April 2014 – October 2014 Ministry of Tourism and Culture Penang under KDU College Penang Kajian Motivasi Pelancong di Taman Negara Pulau Pinang May 2006 – June 2008 Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia. Project: Audit of Tourist Attractions in Johor, Penang, Negeri Sembilan, Selangor, Perak, Melaka, Terengganu state (Johor Division) May 2006 – May 2007 Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia (Tourism Planning and Research Group) – The study of tourist flows and travel movement in Gua Musang Consultancy Project / Workshop 2025 – Community Wellness Program at Kampung Bukit Kechil, Simpang Ampat, Seberang Prai, Penang. 2024 – Canteen Day and Charity Event for SRJK (C) Tong Sian Dato’Keramat (RM60,000 tickets sold, the profit to be used to improve co-curriculum facilities of the school). 2022 – Food Drive Donation for St. Nicholas Home (RM3,000.00 cash money and other food items donated to the visual impaired residents of St. Nicholas Home Penang). 2018 – KDU SHTCA Charity Program- Appreciating Tourism Stakeholder in George Town Heritage City: The Trishaw Rider. 2017 – KDU SHTCA Charity Program for Penang Local Authority (MBPP) workers. 2017 – KDU SHTCA Charity Program for Penang Child Protection Centre 2010 – KDU SHTCA Week Charity Food Fair for Hope Worldwide Penang Academic, Industry & Ministry Appointments Malaysia Qualification Assurance (MQA) Assessment Panel 2024-present Internal Auditor for Ministry of Higher Education for Malaysia Research Assessment (MyRA), 2018-present Internal Auditor for UOW Malaysia KDU Penang University College 2023-present UOW Malaysia KDU Penang UC Penang Research, Innovation and Entrepreneur Committee Member (2016-present) Teaching and Learning committee member (2016-present) External Assessor for SEGi College Penang, 2014-2020. Committee Member for Tourism Development Strategy for Bukit Juru 2019-present (YB Gooi Hsiao Leung, ADUN Bukit Tengah). Supervision Supervising Final Year Project/Dissertation for UHTM undergraduate students. Supervising Master/Phd students for Postgraduate studies in Tourism and Hospitality Management (UOW Malaysia – Penang Campus) Alice Dinh Thu Ha- Master of Science Hospitality and Tourism Management (UOW) Liu Jing – Ph.d in Business Management (UOW) Chew Leon Ni – Master of Science Hospitality and Tourism Management (UOW) Hoe Yue Fen – Master of Science Hospitality and Tourism Management (UOW) Loh Wei Ching – Ph.d in Hospitality and Tourism Management (UOW) Ala Adel Ahmad Alrefai – Ph. d in Tourism Management (USM) Yeoh Sooi Hwai – Ph.d in Business Management (UOW) Zhang Qian – Ph.d in Hospitality and Tourism Management (UOW) Awards & Recognitions Collaboration Award (Team/Individual) for UOW 2024 Staff Awards Research Excellent Award for UOW 2023 Staff Awards Collaboration Award for UOW 2023 Staff Awards Teaching Excellent Award for UOW 2022 Staff Awards Passion Award for UOW 2021 Staff Awards