Dr Irhanida

Email: [email protected]

Dr Irhanida is a Senior Lecturer in UOW Malaysia KDU Penang University College’s School of Hospitality, Tourism and Culinary Arts since 2009. She has a background in Town and Country Planning and earned her undergraduate degree in this field. Within pursuing her postgraduate studies she focussed on Tourism and in 2008 graduated with a Master’s degree in Tourism Planning. She then went on to complete her PhD in the same field in 2010. Since completing her PhD studies Dr. Irhanida has actively participated in tourism research projects with the Ministry of Tourism Malaysia as well as other tourism bodies. Specializing in alternative tourism,

Dr. Irhanida views Event Tourism as an area of tourism that would benefit from academic development. According to her, events have grown to enormous proportions and now make a significant contribution to the tourism industry. Events attract tourists to many destinations, encourage investment, and create a destination’s image. Thus, it is important to evaluate the event’s quality as it influences satisfaction and revisits the intention of tourists visiting events and festivals in Penang. This is to ensure a continued supply of tourists, subsequently boosting the local economy. In her current research, the quantitative research method is employed. The relationship between quality, satisfaction, and behavioral intention will be tested using Structural Equation Modelling (SEM). The results will guide non-profit and/or public organizations to carry out their mission and be a catalyst for community development.

PhD Universiti Sains Malaysia (USM), 2010-2014
Research Title: Event’s Qualities, Satisfaction and Re-Visit Intention

Master of Science (Tourism Planning) Universiti Teknologi Malaysia (UTM), 2006-2008
Research Title: Topology optimization of spinal interbody cage or reducing stress shielding effect

Bachelor of Urban and Regional Planning (Hons) Universiti Islam Antarabangsa (UIA), 1998-2004

Year Title
2016 Azizan Marzuki, Irhanida Abdul Kadir (2016) “Linking Nature-Based Tourism attributes to tourists’ satisfaction” Anatolia. (ISSN: 1303-2917 (Print) 2156-6909 (Online) Journal homepage: http://www.tandfonline.com)

A.K. Irhanida (2016) “Motivation of Tourists towards Leisure Cycling Activities in George Town Heritage Sites”, paper presented in the 7th International Borneo Business Conference (IBBC) 2016, Universiti Malaysia Sabah, August 2016.

2013 Irhanida A.K, Azizan M. (2013), Examining Event Performance that Impact Visitor Experience, Satisfaction and Re-Visit Intention: The Case of Terengganu Monsoon Cup 2011 in 3rd Regional Conference on Tourism Research,29-31 October 2013, Langkawi.

Malaysia: 3rd Regional Conference on Tourism Research.

2009 Irhanida A.K, Rosilah M., Haslina A.M. (2009), Potensi Pasir Gudang sebagai TarikanPelancongan Industri in Tourism Education Seminar 2009, Politeknik Pasir Gudang Johor. Malaysia: Journal of Tourism Education Seminar.
2008 Hamzah, Amran and Abd. Kadir, Irhanida (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman / Amran Hamzah and Irhanida Abd. Kadir, (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman. Project Report. UTM, Skudai, Johor. (Unpublished)

Consultancy Project

September 2018 – November 2018
ADUN Bukit Tengah office- YB Gooi Hsiao Leung
Kajian Interim Bukit Juru sebagai destinasi eko-pelancongan

April 2014 – October 2014
Ministry of Tourism and Culture Penang under KDU College Penang
Kajian Motivasi Pelancong di Taman Negara Pulau Pinang

May 2006 – June 2008
Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia.
Project: Audit of Tourist Attraction in Johor, Penang, Negeri Sembilan, Selangor, Perak, Melaka, Terengganu state (Johor Division)

May 2006 – May 2007
Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia.
Project: The study of tourist flows and travel movement in Gua Musang

Master’s Thesis
Assessing the implementation of sustainable tourism practices by evaluating private business owners in Georgetown heritage site Penang (Dinh Thu Ha (Alice); 2019 – Present)