Dr. Irhanida Email: [email protected] Dr. Irhanida has a strong academic background in planning and tourism studies. She earned her PhD in Tourism Planning from Universiti Sains Malaysia and her Master of Science in Tourism Planning from Universiti Teknologi Malaysia. She also holds a Bachelor’s degree in Urban and Regional Planning from the International Islamic University Malaysia, providing her with a solid foundation in spatial planning, sustainable development, urban systems, and tourism destination management. As an academic and researcher, she has contributed extensively to sustainable tourism through scholarly publications and applied research in areas such as ecotourism, community-based tourism, sustainable urban mobility, and environmental planning. Her work adopts an interdisciplinary approach, integrating environmental, social, economic, and policy perspectives to support sustainable development. Dr. Irhanida has actively collaborated with public and private sector stakeholders on green planning and sustainability initiatives. Her projects include the Penang Green Hotel Project with the Penang Green Council, micromobility studies, ecotourism development in Seberang Perai, and urban greening programmes with Think City. She has also worked closely with local authorities, policymakers, and industry partners to advance sustainable tourism and green development agendas. A strong advocate for the integration of sustainable tourism within the Sustainable Development Goals (SDGs), she believes tourism plays a vital role in promoting inclusive growth, cultural preservation, environmental conservation, and community empowerment. Beyond academia, Dr. Irhanida enjoys travelling to explore local food, culture, and community lifestyles, which continually inspire her perspectives on tourism and sustainability. She also enjoys home decoration, creative aesthetics, and poetry, reflecting her appreciation for creativity and cultural expression. Qualifications PhD Universiti Sains Malaysia (USM), 2010-2014 Research Title: Event’s Qualities, Satisfaction and Re-Visit Intention to Sport Event in Malaysia Master of Science (Tourism Planning) Universiti Teknologi Malaysia (UTM), 2006-2008 Research Title: The Study of Tourist Flows and Travel Movement in Gua Musang, Kelantan Darul Naim Bachelor of Urban and Regional Planning (Hons) Universiti Islam Antarabangsa (UIA), 1998-2004 Research & Publications Year Title 2026 Publication Cheah, Y.K., & Abdul Kadir, I. (2026). The mediating roles of smoking-related perception: Smoking, education and awareness. Med & Health, 21(1), 215–227. https://doi.org/10.17576/MH.2026.2101.13 2025 Publication M. Rodrigo, I. Ajala, A.K. Irhanida (2025) A tourism area life cycle model with an index-dependent growth rate for modelling the poststagnation stage. Annals of Tourism Research Empirical Insights, Volume 6, Issue 1, 100177, ISSN 2666-9579, https://doi.org/10.1016/j.annale.2025.100177 Alrefai, A. A., Omar, S. I., & Kadir, I. A. (2025). The Mediating Role of Electronic Word of Mouth (e-WOM) on Tourist Decisions Using (TAM) Model. International Journal of Academic Research in Business and Social Sciences, 15(3), 116–140 http://dx.doi.org/10.6007/IJARBSS/v15-i3/24696 Commentary Abdul Kadir, I. (2025). Social Science for Inclusive and Sustainable Futures: A Commentary. Social Science Insights and Applications, 1(1), 12. https://journals.explorerpress.com/index.php/ssia/article/view/7 2024 Peer-reviewed Journal Article Alaa A., Omar S.I., Abdul Kadir I., Kalbouneh N.Y., Ahmad A.Y. (2024) The Impact of Social Media Influencers on Destination Choice Among Millennial Travelers in Jordan. Evolutionary Studies in Imaginative Culture, 8(1) S2 2024, 2038–2066, https://doi.org/10.70082/esiculture.vi.2021 Abdul Kadir I., and Chew L.N. (2024) Stimulating SDGs in Rural Tourism Development: The Mediation Effect of Motivation, Opportunity, and Ability in the Relationship of Perception for Tourism Development and Community Participation. Journal of the Malaysian Institute of Planners Volume 22 Issue 5 38-51. https://doi.org/10.21837/pm.v22i34.1572 Ajala, I., Rodrigo, M., Abdul Kadir I., (2024). Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries. In: Gartner, W.C. (eds) New Perspectives and Paradigms in Applied Economics and Business. ICAEB 2023. Springer Proceedings in Business and Economics. Springer, Cham, https://doi.org/10.1007/978-3-031-49951-7_12 Abdul Kadir I., & Chew, L. N. (2024). Assessing tourism potential for rural tourism development: Promoting SDGs and economic opportunities to the B40 community—a mixed method approach. Smart Tourism, 5(1), 2477. https://doi.org/10.54517/st.v5i1.2477 2023 Peer-reviewed Journal Article M Rodrigo, I Ajala and Abdul Kadir I.,(2023) Qualitative Analysis of a Tourism Area Life Cycle Model for Interacting Tourist Destinations, Annals of Tourism Research Empirical Insights, 10.1016/j.annale.2023.100093 2017 Peer-reviewed Journal Article Marzuki A., Khoshkam M., Mohamad D., Abdul Kadir I., (2017) Linking nature-based tourism attributes to tourists’ satisfaction, Anatolia, 28:1, 96-99, DOI: 10.1080/13032917.2016.1277432 Hamzah, Amran and Abd. Kadir, Abdul Kadir I., (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project at Terengganu Darul Iman / Amran Hamzah and Irhanida Abd. Kadir, (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project at Terengganu Darul Iman. Project Report. UTM, Skudai, Johor. DOI: 10.13140/RG.2.2.34704.52489 Conference Proceedings Abdul Kadir I., & Chew, L. N. (2024). Developing Rural Tourism Resources Management Strategies in Achieving SDGs and Economic Independence – A Case Study of Bukit Tengah in 7th International Conference on Rural Development and Entrepreneurship (ICORE 2024) – 14-16 October 2024. Abdul Kadir I., (2024). The Tales of 3 Kampungs: Enhancing Rural Tourism and Empowering B40 Communities in Kampung Kuala Juru, Sekinchan, and Kuala Sepetang in International Conference on Responsible Tourism and Hospitality 2024 (ICRTH 2024) – 7-11 August 2024 Abdul Kadir I., & Chew, L. N. (2024). Stimulating SDGs in Rural Tourism Development- The Mediation Effect of Motivation, Opportunity and Ability in the Relationship of Perception for Tourism Development and Community Participation in International Postgraduate Conference of Heritage Conservation and Sustainable Management – (IPCHCSM 2024) – 28 February 2024. Abdul Kadir I., Nicholas H.M. (2022), The Mediating Roles of Experience and Education in between the Relationship of Environment and Revisit Intention to ‘Kongsi’ in George Town, Penang in International Conference on Responsible Tourism and Hospitality 2022 in Kuching,Sarawak – 1-3 September 2022, https://drive.google.com/file/d/1ItsUe42sgw1aERsXtEa7seBMSesggXRu/view Yue F.H, Abdullah A.R., Abdul Kadir I., Perceive Benefits and Support for Coastal Ecotourism within Fishing Communities: The Mediating Role of Environmental Awareness in Proceeding of Postgraduate Research Colloquium 2022, 5-6 November 2022, Taylor’s University Malaysia, https://www.researchgate.net/publication/379729276 Abdul Kadir I, Erica H.C. (2016), Motivation of Tourists towards Leisure Cycling Activities in George Town Heritage Sites in The 7th International Borneo Business Conference (IBBC) 2016, 7-8 September 2016, Sabah, Malaysia. https://www.academia.edu/39054530/PROCEEDINGS_IBBC2016_UMS_UNIMAS Abdul Kadir I., Azizan M. (2013), Examining Event Performance that Impact Visitor Experience, Satisfaction and Re-Visit Intention: The Case of Terengganu Monsoon Cup 2011 in 3rd Regional Conference on Tourism Research,29-31 October 2013, Langkawi. Malaysia: 3rd Regional Conference on Tourism Research, https://www.researchgate.net/publication/364128985 (2013) Abdul Kadir I., (2015), Visitors’ Perception of Event Performance, Satisfaction and Revisit Intention in Penang International Conference on “Business, Economics, Social Science & Humanities (BESSH 2015)” – 14 to 15 September 2015. Abdul Kadir I., Rosilah M., Haslina A.M. (2009), Potensi Pasir Gudang sebagai TarikanPelancongan Industri in Tourism Education Seminar 2009, Politeknik Pasir Gudang Johor. Malaysia: Journal of Tourism Education Seminar 2013 Irhanida A.K, Azizan M. (2013), Examining Event Performance that Impact Visitor Experience, Satisfaction and Re-Visit Intention: The Case of Terengganu Monsoon Cup 2011 in 3rd Regional Conference on Tourism Research,29-31 October 2013, Langkawi. Malaysia: 3rd Regional Conference on Tourism Research. 2009 Irhanida A.K, Rosilah M., Haslina A.M. (2009), Potensi Pasir Gudang sebagai TarikanPelancongan Industri in Tourism Education Seminar 2009, Politeknik Pasir Gudang Johor. Malaysia: Journal of Tourism Education Seminar. 2008 Hamzah, Amran and Abd. Kadir, Irhanida (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman / Amran Hamzah and Irhanida Abd. Kadir, (2008) Cultural & Nature-Based Tourism Corridors: Pilot Project At Terengganu Darul Iman. Project Report. UTM, Skudai, Johor. (Unpublished) Research Grant / Consultancy Project Year: 2025 Duration: One year (Jan 2025-Dec.2025) Title: Leveraging Micro Mobility in George Town UNESCO Heritage Sites. A Potential of Sustainable Development Strategy in an Urban Heritage Destination Sponsors/Grant: UOW Malaysia Internal Research Grant 2023 (RM 5,200.00) Year: 2023 Duration: One year (Jan-Dec.2023) Title: Modelling the post-stagnation stage of a tourism area life cycle: applications to Australia and Malaysia Sponsors/Grant: UOW Advancement and Equity Grant Scheme for Research 2023 (AeGIS) , University of Wollongong Australia (AUD20,000.00) Year: 2022 Duration: One year (Jan-Dec.2022) Title: Modelling the Impact of COVID-19 to Tourism Area Life Cycles (TALC) Sponsors/Grant: UOW Global Research Small Grants Scheme (2022), University of Wollongong Australia (AUD8,000.00) Year: 2022 Duration: Two years (Sept 2022 – Aug.2024) Title: Assessing Potential Tourism Site at Bukit Tengah to Promote Sustainability and Economic Opportunity to the B40 communities- A Weighted Score Method and Principal Component Analysis Approach. Fundamental Research Grant Scheme 2022 Sponsors/Grant: Ministry of Higher Education Malaysia (MOHE) (RM80,000.00) Consultancy Project Year: 2026 Duration: April 2026 – to date Title: Ecotourism development in Seberang Perai: A shift in tourism development in Penang. Sponsors/collaborators: Penang State Exco for Tourism, Arts, Culture and Heritage, THINKCITY, Juru Auto City. Duration: September 2024 – to date Title: Penang Green Hotel Study Sponsors/collaborators: Penang State Economic Development Division, Penang Green Council Year: 2025 Duration: January 2025 – to date Title: Green Facade and Urban Farming Project by THINKCITY Penang. Sponsors/collaborators: THINKCITY, Penang Green Council Year: 2025 Duration: September 2024 – to date Title: Penang Green Hotel Study Sponsors/collaborators: Penang State Economic Development Division, Penang Green Council Year: 2022 Duration: September 2022 – to date Title: Development of Kuala Juru as a rural tourism destination in Seberang Perai under the Sejati Madani Program. Sponsors/collaborators: ADUN Bukit Tengah office – YB Gooi Hsiao Leung (Member of the Penang State Legislative Assembly for the Bukit Tengah). Year: 2019 Duration: July 2019 – October 2019 Title: 7th Asia‐Pacific Urban Forum (Manpower management) Sponsors/collaborators: Penang Municipal Council (Town and Country Planning Unit), UN Habitat Year: 2018 Duration: September 2018 – November 2018 Title: Interim study of Bukit Juru as an ecotourism destination Sponsors/collaborators: ADUN Bukit Tengah office- YB Gooi Hsiao Leung (Member of the Penang State Legislative Assembly for the Bukit Tengah) Year: 2014 Duration: April 2014 – October 2014 Title: Kajian Motivasi Pelancong di Taman Negara Pulau Pinang Sponsors/collaborators: Ministry of Tourism and Culture Penang under KDU College Penang Year: 2006-2008 Duration: May 2006 – June 2008 Title: Audit of Tourist Attractions in Johor, Penang, Negeri Sembilan, Selangor, Perak, Melaka, Terengganu state (Johor Division) Sponsors/collaborators: Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia. Year: 2006 – 2008 Duration: May 2006 – May 2007 Title: The study of tourist flows and travel movement in Gua Musang Sponsors/collaborators: Ministry of Culture, Arts and Tourism Malaysia (MOCAT) under Universiti Teknologi Malaysia (Tourism Planning and Research Group) Community Projects 2026: Facilitator for StudyPENANG Workshop ‘Marketing Penang as a Study Destination in Southeast Asia’, DoubleTree by Hilton, Batu Feringghi. 2025: Community Wellness Program at Kampung Bukit Kechil, Simpang Ampat, Seberang Prai, Penang. 2024: Canteen Day and Charity Event for SRJK (C) Tong Sian Dato’Keramat (RM60,000 tickets sold, the profit to be used to improve co-curriculum facilities of the school). 2022: Food Drive Donation for St. Nicholas Home (RM3,000.00 cash money and other food items donated to the visual impaired residents of St. Nicholas Home Penang). 2018: KDU SHTCA Charity Program- Appreciating Tourism Stakeholder in George Town Heritage City: The Trishaw Rider. 2017: KDU SHTCA Charity Program for Penang Local Authority (MBPP) workers. 2017: KDU SHTCA Charity Program for Penang Child Protection Centre 2010: KDU SHTCA Week Charity Food Fair for Hope Worldwide Penang Academic, Industry & Ministry Appointments Malaysia Qualification Assurance (MQA) Assessment Panel 2024-present Internal Auditor for Ministry of Higher Education for Malaysia Research Assessment (MyRA), 2018-present Internal Auditor for UOW Malaysia KDU Penang University College 2023-present UOW Malaysia KDU Penang UC Penang Research, Innovation and Entrepreneur Committee Member (2016-present) Teaching and Learning committee member (2016-present) External Assessor for SEGi College Penang, 2014-2020. Committee Member for Tourism Development Strategy for Bukit Juru 2019-present (YB Gooi Hsiao Leung, ADUN Bukit Tengah). Supervision Supervising Final Year Project/Dissertation for UHTM undergraduate students. Supervising Master/Phd students for Postgraduate studies in Tourism and Hospitality Management (UOW Malaysia – Penang Campus) Alice Dinh Thu Ha- Master of Science Hospitality and Tourism Management (UOW) Liu Jing – Ph.d in Business Management (UOW) Chew Leon Ni – Master of Science Hospitality and Tourism Management (UOW) Hoe Yue Fen – Master of Science Hospitality and Tourism Management (UOW) Loh Wei Ching – Ph.d in Hospitality and Tourism Management (UOW) Ala Adel Ahmad Alrefai – Ph. d in Tourism Management (USM) Yeoh Sooi Hwai – Ph.d in Business Management (UOW) Zhang Qian – Ph.d in Hospitality and Tourism Management (UOW) Awards & Recognitions Collaboration Award (Team/Individual) for UOW 2024 Staff Awards Research Excellent Award for UOW 2023 Staff Awards Collaboration Award for UOW 2023 Staff Awards Teaching Excellent Award for UOW 2022 Staff Awards Passion Award for UOW 2021 Staff Awards Professional Affiliations Professional Membership: Tourism Educators Association of Malaysia (2025–present) Professional Service: Malaysian Qualifications Agency (MQA) Panel Assessor