Dr Jasmine Phan Ah Kiaw Email: [email protected] Dr. Jasmine Phan holds the position as the Head of the Postgraduate & Research Centre and serves as a Senior Lecturer at the School of Business. With over 20 years of extensive experience in academia, she has made considerable contributions in the fields of Information Technology, General Management, Human Resource Management and Sustainability Qualifications PhD International University of Malaya-Wales (IUMW), 2018 – 2022 Master of Business Administration University of Derby (UK) , 2010 – 2012 Bachelor of Science (Business Information System) Campbell University, North Carolina, United States, 1998 – 2001 Research & Publications Year Title 2025 Research Articles Ja’afar, D., Giang,C. S.,Lim, B. C. Y., Wong, B. K. M., & Phan, J. A. K. (2025). Fitness Industry Flourish: Can Brand Image Shapes Customer Satisfaction and Loyalty among Female patrons in Malaysia? International Journal of Service Management and Sustainability. Under Revision. Dai, J., Phan, J. A. K., & Hiung, E. Y. T. (2025). Is Some Uncertainty Better Than None? Nonlinear Relationships Between Climate Policy Uncertainty and Corporate Green Performance. International Review of Economics & Finance, 104336. https://doi.org/10.1016/j.iref.2025.104336 Cham, M. L., Wong, B. K. M., & Phan, J. A. K. (2025). The Influence of Emotional States on Online Impulse Buying Behavior in Uncertain Market Conditions. In: Kot, S., Khalid, B., ul Haque, A. (eds) New Challenges of the Global Economy for Business Management. EEEU 2024. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-96-4116-1_103 Yong, S. M., & Phan, A. K. (2025). Bridging the Language Gap: Enhancing Academic Performance of Non-Native Students with AI-Powered Translation. Salud, Ciencia Y Tecnología, 5, 1426. https://doi.org/10.56294/saludcyt20251426 Conference Proceedings Cham, M. L., Wong, B. K. M., & Phan, J. A. K. (2025). How emotional states influence online impulse buying behaviour differently during a pandemic? An empirical lesson from the COVID-19 condition. 4th Global Conference on Entrepreneurship and Economy in an Era of Uncertainty, 27-29 November 2024, Danang, Vietnam. (Scopus indexed conference). 2024 Research Articles Kamis, H., Phan, A. K., Karunaharan Thanaraj, S., Gan, J. L. (2024). Exploring Career Realities: A Job Shadowing Initiative Asean Journal of Teaching and Learning in Higher Education (AJTLHE), 16(2). Conference Proceedings Phan, A. K., & Khor, S. K. (2024). The Digital Disconnect: Unravelling the Impact of Work-related ICT use after hours on quiet quitting. In 37th ANZAM Conference Proceedings (p. 953 – 965) 2021 Conference Proceedings Phan, A. K., & Sethu, S. (2021). Work-related Mobile Instant Messaging Use After Work Hours During Covid-19 Pandemic. In SHS Web of Conferences (Vol. 124, p. 04006). EDP Sciences. Research Grant / Consultancy Project AI and the Future of Business Practice: An Employer-Informed Curriculum Renewal Initiative for Finance, Accounting and Management at UOW Malaysia Duration: May 2026 – Dec 2026 (8 months) Amount: AUD5,000 Grant: Funded by UOW Australia, UOW’s renAIssance AI Professional Practice Co-Lab Grants Role: Principal Investigator Measuring the Mind in the Digital Age: Development and Validation of the Brain Rot Scale (BRS), Duration: Dec 2025 – Nov 2027 (24 months) Amount: RM10,800.00 Grant: UOW Malaysia, Internal Research Grant Role: Principal Investigator Choosing to be Childfree: AN investigation of Motivational Factors and Their Influence Among M40 Married Couples in Malaysia Duration: Dec 2025 – Nov 2027 (24 months) Grant: UOW Malaysia, Internal Research Grant Amount: RM5,910 Role: Co-researcher Establishing the UOW Malaysia Sustainability Living Lab: A Pilot Initiative for Innovation, Decarbonization and Energy Efficiency Strategies, Duration: Dec 2025 – Nov 2027 (24 months) Amount: RM31,800.00 Grant: UOW Malaysia, Internal Research Grant Role: Co-researcher Develop Supporting Learning Pedagogy Using Artificial Intelligence Language Translator to Increase Academic Performance and Alleviate Psychosomatic Illness of Non-Native English-Speaking Students Duration: Sept 2023 – Aug 2024 (12 months) Grant: UOW Malaysia, Internal Research Grant Amount: RM8,550 Role: Co-researcher Supervision Postgraduate supervision PHD Dai Jiapeng, Heterogeneous Environmental Policies and Enterprise Green Transformation in China: The Moderating Role of “Socio-environmental Attention”, 2023 – 2026 Jiang Yue, Understanding the Performance of Omnichannel Marketing in Retailing Industry: Influence of Customer Experience, Customer Engagement, and Gamification on Purchase Intention and Customer Loyalty, 2021 – present Gong Ruolin, The influence of Smart Tourism Technology on Tourist’ s Destination Loyalty towards Smart Tourism Destination, Qingdao in China, 2022 – present Yue Qingxuan, Destination Performance Factors and Revisit Intentions: A Sustainable Tourism Analysis of Beijing, 2022 – present Ye Jun, A Job Demands–Resources Perspective on Lying Flat Behavior: Mediation of Work Engagement and Burnout and Moderation of mindfulness in China’s Higher Education Workforce, 2022 – present Xu Wenqian, The Impact of Supply Chain Digital Transformation on Competitive Advantage in Manufacturing Enterprises: A Study of Jiangsu Province, China, 2023 – present Ma Xiaoyu, The Interplay of Job Demands, Job Resources, and Personal Resources on Quiet Quitting: Mediating Roles of Work Engagement and Burnout in Shenzhen Internet Companies, 2023 – present Shu Chang, Assessing Green Residential Building Purchase Decision in Shandong Province, China: The Moderating Effect of Green Involvement, 2023 – present Kang Xiao, Factors Influencing Pro-Environmental Tourism Behaviour in Shandong Province, China: The Moderating Effect of Place Attachment, 2023 – present Wang Kang, Effect of Green Human Resource Management on Sustainable Performance in Hainan’s Hospitality and Tourism Industry: The Perceived Mediating Role of Green Innovation and Sustainable Practices, 2023 – present Tay Hui Chong, Decoding Digital Bank Drivers: An Investigation into Key Influencers of Malaysians’ Intention to Adopt Digital Bank’s Services, 2024 – present Master Sam Mei Jean, A Case Study of Technology Adoption Through Asset-based Community-Led Development (ABCD) in A Rice Farming Rural Community, 2021 – 2024 Yap Chin Kein, The Effect of Gameful Experience on Social Capital: The Moderating Role of Usage Frequency of Group-Based Gamified Activities among Private University Students In Malaysia, 2021 – present Awards and Recognitions 27th Malaysian Finance Association International Conference (MFAIC 2025), The Best Paper Award, 2025 International University Carnival on E-Learning (IUCEL) and The Congress and Innovation Competition in Teaching and Learning (kNovasi), Bronze Medal, 2024