Ts. Dr. Yong Shee Mun Email: [email protected] Yong Shee Mun holds the position of Senior Lecturer at School of Business having completed his Doctor of Business Administration at Universiti Utara Malaysia in the year 2016. He is a registered business angel member with Malaysia Business Angel Network (MBAN) which is the official trade association and governing body for angel investors and angel clubs in Malaysia. Prior to joining the education industry, he has had 30 years of industry experience as VP and Malaysia Country Technology Head of one of the world’s largest financial institutions, VP and Head of IT and Billing for a national ICT company, Global Customer Technical Support Head for a world renown Petrochemical and Energy company with organization spanning across Malaysia, UK and USA, and Global Account Business Manager for one of the leading IT companies in the world. His current research interests are in Entrepreneurship, Social and Cultural study that deals with human behaviour. In this regard, he has participated in many research conferences and contributed several articles to academic indexed journals including Excellence in Research for Australia (ERA), Web of Science (WoS), and Scopus. He sits on the Editorial Board Member of an international peer reviewed, open access journal. In addition to being an active reviewer of journal articles, he is an examiner of PhD research dissertation and supervisor to several MBA and PhD postgraduate students. Beyond his academic duties, he is into building talent intelligence having been involved as professional trainer and speaker for locally and internationally held workshops and trainings. Qualifications DBA Universiti Utara Malaysia (UUM), 2016 Research Title: Job related factors and moderating effect of flexible work arrangement on job satisfaction in Malaysian offshore outsourcing Master University of South Australia (UniSA), 1999 Bachelor University of Portsmouth, 2003 Research & Publications Year Title 2023 Journal Article Yong, S. M. (2023). 4th Industry Revolution Digital Marketing Adoption Challenges in SMEs and its Effect on Customer Responsiveness. Information Management and Business Review, 15(2(I)SI), 152-172. https://doi.org/10.22610/imbr.v15i2(I)SI.3429 Book Chapter Yong, S. M. (2023). Shifting of Paradigm in Buying Behaviour of Digital Natives. In O. Dastane, A. Aman & N. S. M. Satar (Eds), Digital Natives as a Disruptive Force in Asian Businesses and Societies (Ch. 3). IGI Global 2022 Peer-reviewed Journal Article Yong, S. M., and Thi, L. S. (2022). Online learning motivation during covid-19 pandemic: the role of learning environment, student self-efficacy and learner-instructor interaction. Malaysian Journal of Learning and Instruction, 19(2). 213-249. https://doi.org/10.32890/mjli2022.19.2.8 (ERA, WoS-ESCI, Scopus) 2021 Peer-reviewed Journal Article Yong, S. M. (2021). Effectiveness of typology and learning environment in developing entrepreneurial competencies: A comparative study. International Journal of Management Studies, 29(1). 135-162. https://doi.org/10.32890/ijms2022.29.1.5 (WoS–ESCI) 2019 Peer-reviewed Journal Article Yong, S. M. and Renganathan, T.S. (2019). Malaysian Millennial Buying Behavior and Country-of-Origin Effect . Malaysian Journal of Consumer, 32. 55-67. https://macfea.com.my/wp-content/uploads/2020/03/JPM Peer-reviewed Conference Proceedings Yong, S. M. (2019). Effectiveness of typology and learning environment in building entrepreneurial competencies: A comparative study. Proceedings of the Sintok international conference on social science and management (SICONSEM 2019). 94. http://uumpress.uum.edu.my/images/pdf/Siconsem_2019_proceeding.pdf 2015 Peer-reviewed Conference Proceedings Yong, S. M. and Thi, L. S. (2015). Work time demand and job satisfaction of geographically dispersed team – the mediating role of organizational support. Advances in Global Business Research, 12(1). 736-751. https://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf Yong, S. M. and Thi, L. S. (2015). Temporal dispersion separation and schedule flexibility impact on job satisfaction for Malaysian virtual teams. Proceedings of the International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA. 1-8. https://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf 2013 Peer-reviewed Journal Article Yong, S.M. et al. (2013). Employee Engagement: A study from the private sector. Human Resource Management Research, 3(1), 43-48. Article available at: http://article.sapub.org/10.5923.j.hrmr.20130301.09.html Research Grant / Consultancy Project Duration: January 2018 – December 2019 Title: Entrepreneurial experiential learning program of KDU University College students Sponsors/Grant: KDU University College Grant Amount: RM25,000 Supervision PhD 7 students MBA 4 students Bachelor’s Degree 11 students