Associate Professor Ts. Dr. Yong Shee Mun Email: [email protected] Shee Mun is an associate professor at School of Business having completed his Doctor of Business Administration at Universiti Utara Malaysia in the year 2016. He is a registered business angel member with Malaysia Business Angel Network (MBAN) and a Professional Technologist accredited by Malaysia Board of Technologist. Prior to joining the education industry, he has had 30 years of industry experience as Country Technology Head for one of the world’s largest financial institutions, Head of IT and Billing for a national telecommunication company, Malaysia Business Development Executive for an IT Security MNC, Global Service Delivery Manager for a world renown Petrochemical and Energy company with organization spanning across Malaysia, UK and USA, and IT Outsourcing manager with one of the leading IT companies in the world. His current research interests are in socio-technology, sociology, education and entrepreneurship. In addition to writing a book chapter, he has participated in several research conferences and contributed articles to indexed journals including Excellence in Research for Australia (ERA), Web of Science (WoS), and Scopus. He sits on the Editorial Board Member of an international peer reviewed, open access journal. In addition to being an active reviewer of journal articles, he is also a supervisor to several MBA and PhD postgraduate students. Beyond his academic duties, he is active in conducting workshop and training for local and international participants. Qualifications Doctor of Business Administration Universiti Utara Malaysia (UUM), 2016 Research Title: Job related factors and moderating effect of flexible work arrangement on job satisfaction in Malaysian offshore outsourcing International Master of Business Administration University of South Australia (UniSA), 1999 B.Sc. (Hons) Computing University of Portsmouth, 2003 Research & Publications Year Title 2025 Journal Article 1. Yong, S. M & Phan A. K. (2025). Bridging the Language Gap: Enhancing Academic Performance of Non-Native Students with AI-Powered Translation (Scopus) 2024 Proceeding 1. Yong, S.M and Phan A. K. (2024). Bridging the Language Gap: Enhancing Academic Performance of Non-Native Students with AI-Powered Translation The 8th International Conference on Learning Innovation and Quality Education (ICLIQE 2024) 2023 Journal Article Yong, S. M. (2023). 4th Industry Revolution Digital Marketing Adoption Challenges in SMEs and its Effect on Customer Responsiveness. Information Management and Business Review, 15(2(I)SI), 152-172. https://doi.org/10.22610/imbr.v15i2(I)SI.3429 Book Chapter Yong, S. M. (2023). Shifting of Paradigm in Buying Behaviour of Digital Natives. In O. Dastane, A. Aman & N. S. M. Satar (Eds), Digital Natives as a Disruptive Force in Asian Businesses and Societies (Ch. 3). IGI Global 2022 Peer-reviewed Journal Article Yong, S. M., and Thi, L. S. (2022). Online learning motivation during covid-19 pandemic: the role of learning environment, student self-efficacy and learner-instructor interaction. Malaysian Journal of Learning and Instruction, 19(2). 213-249. https://doi.org/10.32890/mjli2022.19.2.8 (ERA, WoS-ESCI, Scopus) 2021 Peer-reviewed Journal Article Yong, S. M. (2021). Effectiveness of typology and learning environment in developing entrepreneurial competencies: A comparative study. International Journal of Management Studies, 29(1). 135-162. https://doi.org/10.32890/ijms2022.29.1.5 (WoS–ESCI) 2019 Peer-reviewed Journal Article Yong, S. M. and Renganathan, T.S. (2019). Malaysian Millennial Buying Behavior and Country-of-Origin Effect . Malaysian Journal of Consumer, 32. 55-67. https://macfea.com.my/wp-content/uploads/2020/03/JPM Peer-reviewed Conference Proceedings Yong, S. M. (2019). Effectiveness of typology and learning environment in building entrepreneurial competencies: A comparative study. Proceedings of the Sintok international conference on social science and management (SICONSEM 2019). 94. http://uumpress.uum.edu.my/images/pdf/Siconsem_2019_proceeding.pdf 2015 Peer-reviewed Conference Proceedings Yong, S. M. and Thi, L. S. (2015). Work time demand and job satisfaction of geographically dispersed team – the mediating role of organizational support. Advances in Global Business Research, 12(1). 736-751. https://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf Yong, S. M. and Thi, L. S. (2015). Temporal dispersion separation and schedule flexibility impact on job satisfaction for Malaysian virtual teams. Proceedings of the International Conference on E-Commerce (ICoEC) 2015, 20-22 Oktober 2015, Kuching, Sarawak, MALAYSIA. 1-8. https://www.agba.us/pdf/2015-AGBA-Malaysia-Conference-Proceedings.pdf 2013 Peer-reviewed Journal Article Yong, S.M. et al. (2013). Employee Engagement: A study from the private sector. Human Resource Management Research, 3(1), 43-48. Article available at: http://article.sapub.org/10.5923.j.hrmr.20130301.09.html Research Grant / Consultancy Project Duration: January 2018 – December 2019 Title: Entrepreneurial experiential learning program of KDU University College students Sponsors/Grant: KDU University College Grant Amount: RM25,000 UOW Malaysia Internal Research Grant (Oct 31, 2025 – Nov 1, 2027), Grant amount: RM10,800 UOW Malaysia Internal Research Grant (Sept 2023 – Aug 2024), Grant amount: RM8,550 Supervision PhD 7 students MBA 4 students Bachelor’s Degree 11 students Awards and Recognitions 2025 Staff Value Awards in Innovation (Team) by University of Wollongong Malaysia 2025 Staff Value Awards in Teaching Excellence by University of Wollongong Malaysia 2024 Gold Award for Innovation in Education and Teaching Category (Higher Education Institution) Academic by Academic International Dialogue (AID) Professional Affiliations Lembaga Teknologis Malaysia/ Malaysia Board of Technologists (MBOT)