Brands and companies used to focus on traditional forms of marketing. This included publishing advertisements in newspapers and magazines, plastering advertisements on billboards with heavy traffic, sending brochures through direct mail, and finding airtime to broadcast a commercial on TV or radio.
However, with technological advancements, digital marketing has become a crucial and integral part of many businesses to meet potential consumers online.
Digital marketing is a method where brands and companies convey promotional messaging via the internet, technological devices, social media, and other digital communication platforms to connect with potential customers.
The presence of digital marketing is evident in the subscription emails that get delivered to your inbox, the advertisements you see while scrolling through social media, and the suggested results that appear on your browser. Any marketing campaign involving digital communication is classified as digital marketing.
A digital marketing course provides individuals with the knowledge and skills needed to apply digital marketing techniques to aid businesses market their products and services online. With a digital marketing course, there are various fields that individuals can pursue, including search engine optimisation (SEO), social media marketing, pay-per-click, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing.
Nowadays, it is rare to see people reading newspapers and magazines, especially since it is common to receive the latest news updates and pop culture trends online. As a result, many businesses that may have previously relied on traditional marketing methods are now turning to digital marketing.
Digital marketers are in high demand all across the world, and they have the opportunity to work with a wide range of customers. They can find work in almost all industries, including media companies, marketing, food and beverages, education, and much more.
A digital marketing course aims to prepare students for a career in online communication and business. This means that students will be taught to understand online consumer behaviour and to practice online business strategies.
Digital marketing courses have two pathways; one is the business route, while the other is the communication route. For example, a bachelor of business in digital marketing would inform individuals more about the business aspects of digital marketing, like accounting, economics, and marketing. On the other hand, a bachelor of communications in digital marketing will focus on advertising and building creative content.
Some of the subjects that students will be exposed to upon learning this course include:
Like many other professions, digital marketing requires successfully mastering a core set of hard skills. This means that students would need to have a lot of patience and perseverance to pursue such a field, but with hard work and consistency, it is possible to make digital marketing a manageable course.
Enrolling in a digital marketing course can benefit those with a passion and desire to work in such a field. Besides the drive for the career, there are various other reasons to enrol in a digital marketing course:
Pursuing a diploma in digital marketing, which the Malaysian Qualifications Agency accredits, usually takes around 2 to 2.5 years to complete, while a degree would take around 3 years. It is also possible to study digital marketing via courses or certifications. These options would take a shorter amount of time depending on the content covered and could range from a few days to months.
Anyone with at least a bachelor’s degree is capable of taking up a digital marketing course, so it depends on the individual and whether they are interested in it. The following is a list of skills that are recommended for individuals to have before taking a digital marketing course:
People can pursue a diverse range of jobs upon taking a digital marketing course. Some of the jobs include:
Here at UOW Malaysia KDU, we offer a Bachelor of Art (Hons) in Digital Media Production. Our program, which spans 3 years, was created to educate students with comprehensive knowledge of creative media and computing.
Our Bachelor of Art (Hons) in Digital Media Production costs around RM 73,635 for local students and RM 82,655 for international students.
Digital marketing is a challenging course that requires consistency and dedication. It is possible to learn it by yourself via the various online courses, but it can pose a challenge to do it independently. Additionally, not all online courses are reputable, so it would save a lot of money and time to directly enrol in institutions with proper accreditation.
Digital marketing is a career that has increased in demand and is easily accessible for anyone interested in it. If any of the above sounds like compelling reasons to pursue a career in the field, then wait no longer and apply to our Bachelor in Arts program, which can help you master the critical skills you will need as a digital marketer.
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