Privacy Policy and Cookie Policy by UOW Malaysia

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  1. (Re)Building a global team : Tariq Khan at Tek [case studies] / Tsedal Neeley.
  2. Adobe Systems : working towards a “Suite” release (A) [case studies] / David A. Thomas & Lauren Barley.
  3. Alex Montana at ESH Manufacturing Co. [case studies] / Thomas J. DeLong & Michael Kernish.
  4. Andreessen Horowitz [case studies] / Thomas R. Eisenmann & Liz Kind.
  5. Angie’s List : ratings pioneer turns 20 [case studies] / Robert J. Dolan & Ayelet Israeli.
  6. Anthony Starks at InSiL Therapeutics (A) [case studies] / Gary P. Pisano & Vicki L. Sato.
  7. Apple : privacy vs. safety? (A) [case studies] / Henry W. McGee, Nien-he Hsieh, Sarah McAra.
  8. Apple Inc. in 2012 [case studies] / David B. Yoffie & Penelope Rossano.
  9. Apple’s core [case studies] / Noam Wasserman.
  10. Arup : building the water cube [case studies] / Robert G. Eccles, Amy C. Edmondson & Dilyana Karadzhova.
  11. AT&T, retraining, and the workforce of tomorrow [case studies] / William R. Kerr, Joseph B. Fuller & Carl Kreitzberg.
  12. Barbara Norris : leading change in the general surgery unit [case studies] / Boris Groysberg, Nitin Nohria & Deborah Bell.
  13. Basecamp : pricing [case studies] / Frank V. Cespedes & Robb Fitzsimmons.
  14. Bharti Airtel in Africa [case studies] / Krishna G. Palepu & Tanya Bijlani.
  15. Bitfury : blockchain for government [case studies] / Mitchell B. Weiss & Elena Corsi.
  16. Booking.com [case studies] / Stefan Thomke & Daniela Beyersdorfer.
  17. Carol Fishman Cohen : professional career reentry (A) [case studies] / Myra M. Hart, Robin J. Ely & Susan Wojewoda.
  18. Castronics, LLC [case studies] / Richard S. Ruback & Royce Yudkoff.
  19. China rapid finance : the collapse of China’s P2P lending industry [case studies] / William C. Kirby, Bonnie Yining Cao and John P. McHugh.
  20. Circles : series D financing [case studies] / Paul W. Marshall & Kristin J. Lieb.
  21. Coach Hurley at St. Anthony High School [case studies] / Scott A. Snook & Bradley C. Lawrence.
  22. Creating a virtual internship at Goldman Sachs [case studies] / Prithwiraj Choudhury, Iavor Bojinov & Emma Salomon.
  23. Data breach at Equifax [case studies] / Suraj Srinivasan, Quinn Pitcher, Jonah S. Goldberg.
  24. David Dao on United Airlines [case studies] / Benjamin Edelman & Jenny Sanford.
  25. David Neeleman : flight path of a servant leader (A) [case studies] / William W. George & Matthew D. Breitfelder.
  26. Design thinking and innovation at Apple? [case studies] / Stefan Thomke & Barbara Feinberg.
  27. Deutsche Bank : pursuing blockchain opportunities (A) [case studies] / Lynda M. Applegate, Roman Beck, Christoph Muller-Bloch.
  28. Dow’s Bid for Rohm and Haas [case studies] / Benjamin C. Esty & David Lane.
  29. Elon Musk : balancing purpose and risk [case studies] / Shikhar Ghosh & Sarah Mehta.
  30. Elon Musk’s big bets [case studies] / David B. Yoffie & Eric Baldwin.
  31. Entrepreneurship reading : partnering with Venture Capitalists [case studies] / Jeffrey J. Bussgang & Michael J. Roberts.
  32. Eve hall: the African American investment fund in Milwaukee [case studies] / Steven S. Rogers & Alterrell Mills.
  33. Finance reading : cost of capital [case studies] / Timothy A. Luehrman.
  34. Finance reading : the mergers and acquisitions process? [case studies] / John Coates.
  35. Forbidden city : launching a craft beer in China [case studies] / Christopher A. Bartlett & Carole Carlson.
  36. Gemini Investors [case studies] / Richard S. Ruback & Royce Yudkoff.
  37. GitLab and the future of all-remote work (A) [case studies] / Prithwiraj Choudhury & Emma
  38. Globalizing the cost of capital and capital budgeting at AES [case studies] / Mihir A. Desai & Doug Schillinger.
  39. GROW : using artificial intelligence to screen human intelligence [case studies] / Ethan S. Bernstein, Paul D. McKinnon & Paul Yarabe.
  40. Home nursing of North Carolina [case studies] / Richard S. Ruback & Royce Yudkoff.
  41. Hometown foods : changing price amid inflation [case studies] / Julian De Freitas, Jeremy Yang, and Das Narayandas.
  42. Honeywell and the Great Recession (A) [case studies] / Sandra J. Sucher and Susan Winterberg.
  43. HubSpot and motion AI : chatbot-enabled CRM [case studies] / Jill Avery & Thomas Steenburgh.
  44. Hugging face : serving AI on a platform [case studies] / Shane Greenstein, Daniel Yue, Kerry Herman, and Sarah Gulick.
  45. Hunley, Inc. : casting for growths / John A. Quelch & James T. Kindley.
  46. IDEO : human-centered service design [case studies] / Ryan W. Buell & Andrew Otazo.
  47. Innovation at Google ads : the sales acceleration and innovation labs (SAIL) (A) [case studies] / Linda A. Hill, Emily Tedards.
  48. Innovation at Moog Inc. [case studies] / Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten.
  49. Innovation at Uber : the launch of express POOL [case studies] / Chiara Farronato, Alan MacCormack & Sarah Mehta.
  50. Insurer of Last Resort? : the federal financial response to September 11 [case studies] / David A. Moss & Sarah Brennan.
  51. Iz-Lynn Chan at Far East Organization (Abridged) [case studies] / Linda A. Hill, Anthony J. Mayo & Dana M. Teppert.
  52. C. Penney’s “Fair and Square” pricing strategy [case studies] / Elie Ofek & Jill Avery.
  53. C. Penney’s ‘fair and square’ strategy (C) : back to the future [case studies] / Elie Ofek, Jill Avery & Jose B. Alvarez.
  54. JCPenney : back in business [case studies] / Elie Ofek, K. Shelette Stewart, Christine Snively.
  55. John and Andrea Rice : entrepreneurship and life [case studies] / Howard H. Stevenson, Janet Kraus & Shirley M. Spence.
  56. Juan Valdez : innovation in caffeination [case studies] / Michael I. Norton and Jeremy Dann.
  57. Kathryn McNeil (A) [case studies] / Joseph L. Badaracco Jr. & Jerry Useem.
  58. Leading change in talent at L’Oreal [case studies] / Lakshmi Ramarajan, Vincent Dessain & Emer Moloney.
  59. LEGO [case studies] / Jan W. Rivkin, Stefan Thomke & Daniela Beyersdorfer.
  60. Li & Fung 2012 [case studies] / F. Warren McFarlan, Michael Shih-ta Chen & Keith Chi-ho Wong.
  61. Longchamp [case studies] / Jill Avery, Tonia Junker & Daniela Beyersdorfer.
  62. Maersk : betting on blockchain [case studies] / Rajiv Lal & Scott Johnson.
  63. Managing a global team : Greg James at Sun Microsystems, Inc. (A) [case studies] / Tsedal Neeley & Thomas J. DeLong.
  64. Marketing Reading : digital marketing [case studies] / Sunil Gupta & Joseph Davin.
  65. MC tool [case studies] / Richard S. Ruback and Royce Yudkoff.
  66. Mellon financial and the bank of New York [case studies] / Carliss Y. Baldwin & Ryan D. Taliaferro.
  67. Michelle Levene (A) [case studies] / Tiziana Casciaro & Victoria W. Winston.
  68. Midland Energy Resources, Inc. : cost of capital [case studies] / Timothy A. Luehrman & Joel L. Heilprin.
  69. Oprah! [case studies] / William W. George & Andrew N. McLean.
  70. Organizational behavior reading : leading global teams [case studies] / Tsedal Neeley.
  71. Osaro : picking the best path [case studies] / William R. Kerr, James Palano & Bastiane Huang.
  72. Racial discrimination on Airbnb [case studies] / Michael Luca, Scott Stern, Devin Cook & Hyunjin Kim.
  73. Ron Ventura at Mitchell Memorial Hospital [case studies] / Frank V. Cespedes & Heide Abelli.
  74. Shapiro Global [case studies] / Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz & Sarah Sommer.
  75. Sidewalk labs : privacy in a city built from the internet up [case studies] / Leslie K. John, Mitchell B. Weiss, Julia Kelley.
  76. SmartOne : building an AI data business [case studies] / Karim R. Lakhani, Pippa Tubman Armerding, Gamze Yucaoglu, and Fares Khrais.
  77. Social strategy at American Express [case studies] / Mikolaj Jan Piskorski & David Chen.
  78. Social strategy at Nike [case studies] / Mikolaj Jan Piskorski & Ryan Johnson.
  79. Sony and the JK wedding dance [case studies] / John Deighton & Leora Kornfeld.
  80. Starbucks coffee company : transformation and renewal [case studies] / Nancy F. Koehn, Kelly McNamara, Nora N. Khan & Elizabeth Legris.
  81. Supercell [case studies] / William R. Kerr, Benjamin Jones & Alexis Brownell.
  82. Target : responding to the recession [case studies] / Ranjay Gulati, Rajiv Lal, and Catherine Ross.
  83. TCS : from physical offices to borderless work [case studies] / Prithwiraj Choudhury & Malini Sen.
  84. Timnit Gebru : “SILENCED No More” on AI bias and the harms of large language models [case studies] / Tsedal Neeley and Stefani Ruper.
  85. Tencent [case studies] / John R. Wells & Gabriel Ellsworth.
  86. Tesla’s CEO compensation plan [case studies] / Krishna G. Palepu & Sarah Mehta.
  87. The 2010 Chilean mining rescue (A) [case studies] / Amy C. Edmondson, Faaiza Rashid & Herman B. Leonard.
  88. The great East Japan earthquake (B) : fast retailing group’s response [case studies] / Hirotaka Takeuchi, Kenichi Nonomura, Dena Neuenschwander, Meghan Ricci, David Roth, Kate Schoch & Sergey Vartanov.
  89. The home depot : leadership in crisis management [case studies] / Herman B. Leonard, Marc J. Epstein & Melissa Tritter.
  90. The Tate’s digital transformation [case studies] / Jill Avery.
  91. The Walt Disney Company and Pixar, Inc. : to acquire or not to acquire? [case studies] / Juan Alcacer, David J. Collis & Mary Furey.
  92. Under Armour [case studies] / Rory McDonald, Clayton M. Christensen, Daniel West & Jonathan E. Palmer.
  93. Unilever’s response to the future of work [case studies] / William R. Kerr, Emilie Billaud & Mette Fuglsang Hjortshoej.
  94. United breaks guitars [case studies] / John Deighton & Leora Kornfeld.
  95. United Housing – Otis Gates [case studies] / Steven S. Rogers & Mercer Cook.
  96. WebTracker [case studies] / William A. Sahlman & Michael J. Roberts.
  97. Wolfgang Keller at Konigsbrau-TAK (A) [case studies] / John J. Gabarro.
  98. Yum! brands [case studies] / Jordan Siegel & Christopher Poliquin.