Public relations is a strategic communication process that relies on a well-crafted communication plan to build mutually beneficial relationships between organisations and the public. As the corporate landscape grows more complex, companies are increasingly recognising the importance of hiring professionally trained talent in public relations. This growing demand makes graduates with a public relations degree highly sought after for communication-related jobs in Malaysia. With the right training in Batu Kawan campus, they are well-prepared to help organisations develop an effective communications strategy—especially in times of crisis management or when addressing sensitive public issues. Who should study Public Relations? If you’re wondering whether public relations is the right fit, here are a few traits that suggest you might thrive in the field: You like people – You like meeting new people and you like being around people. You are friendly and sociable and good at building relationships to add to your network of people. You look forward to attending events such as product launches. You are on top of the current trends – Being in the loop about the latest trends is important as you will need to advise clients on product launches and advertising. You are good at writing – In addition to being able to communicate orally, you will also have to communicate well in the written form. A finely crafted press release can work wonders in this industry! Besides that, you will also need to be able to work well under pressure. There will be times when you must solve problems quickly and effectively on the spot. Problem-solving is a key part of public relations, so you will need to spot and address issues as they arise during a project to help ensure its success. Don’t worry if you’re not an expert in these skills yet—a public relations degree will help you develop and sharpen them so that you are well prepared to work in this industry when you graduate. Public Relations jobs and career options Students who graduate with a public relations degree will be able to seek employment opportunities in the communications, media, and consultancy industries. Some common careers for public relations graduates are: Media relations officer Publicist Social media executive Public relations executive Corporate communications executive Why study Communication and Public Relations at UOW Malaysia? UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through an industry-based curriculum. Our public relations degree program features courses designed to provide practical, hands-on exposure that prepares students for real-world working environments. Students will be actively involved in industry-related experiences such as event planning, client-based projects, academic conferences, and guest lectures by industry professionals. In addition, students will undertake internships with public listed companies, multinational corporations, and local SMEs to gain deeper insights into public relations jobs and how the industry operates on the ground. University Award: Program information Highlights Program structure Study route Fee & intakes Entry requirements Channel your passion and energy to pursue a course of study in Communication at UOW Malaysia, where we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas. COMPREHENSIVE INDUSTRY BASED SYLLABUS Learn more with core subjects across all areas of communications and discover what suits you best. Every semester, you’ll gain exclusive insights through masterclasses with celebrities and industry professionals—offering real-world knowledge and advice that can’t be found in textbooks. INTERNSHIP STINTS WITH TOP MEDIA AGENCIES Boost your resume with 3-month internships at some of Malaysia’s leading corporations. The internship stints will provide you with valuable experiences that can open doors to exciting career opportunities in public relations. STATE-OF-THE-ART LEARNING FACILITIES Experience industry-style learning with access to top-notch facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. These real-world learning environments are designed to enrich your experience and build the skills professionals use every day. INDUSTRY READY AND RECOGNISED Our programs produce graduates with a 90% employment rate. They are highly sought after in the industry, thanks to a curriculum tailored to real-world industry needs and taught by experienced professionals who bring insider knowledge to the classroom. COURSEWORK ASSESSMENT-BASED DEGREE PROGRAM Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated. Duration 3 years Program Location UOW Malaysia KDU Penang University College, Batu Kawan Core Year 1 Corporate Communication Media, Culture and Society Public Speaking Writing and Referencing Principles of Public Relations Customer Oriented Communication Theories, Roles and Models of Public Relations Media Strategy Planning Digital Photography Year 2 New Media Marketing Communication and Media Research Event Management 1 Planning and Managing Public Relations Campaign Public Opinion and Persuasion Event Management 2 Writing for Public Relations Social, Legal and Ethical Issues Brand Management Year 3 Corporate Social Responsibility Web Design and Development Crisis Management Digital Content Creation Public Relations in Practice Undergraduate Project/ Dissertation 1 & 2 Public Relations Seminar Industrial Training MPU Penghayatan Etika dan Peradaban (Malaysian Students) Bahasa Melayu Komunikasi 2 (International Students) Falsafah dan Isu Semasa Entrepreneurship Integrity and Anti-Corruption Global Social Responsibility Bahasa Kebangsaan A* Notes Bahasa Kebangsaan A is compulsory for all Malaysian students without a credit in SPM Bahasa Malaysia. without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs) Intake dates 2025 3 February 14 April 9 June 15 September 27 October Estimated fees Local students RM63,860 International students RM78,470 Notes: International students’ fees are not inclusive of EMGS and Performance Assurance Fee Terms and Conditions Apply Academic Qualification STPM / A Levels : 2 Principal Passes UEC : 5 Credits (5Bs) inclusive of a Credit in English Diploma : Pass with min. CGPA of 2.00 Foundation/Matriculation : Pass with min. CGPA of 2.00 Australian Matriculation/Foundation: ATAR score of 55 Notes The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level. English Requirement Local Student: Band 3 in MUET International Student : Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47) Notes If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia. APPLY NOW