Film and media production are thriving industries in Malaysia, and the BA (Hons) in Media Production degree program at UOW Malaysia KDU Penang University College equips students with the knowledge and practical skills to succeed. The program covers key areas such as scriptwriting, sound recording, animation, visual and sound effects, the post-production process, and more. Why study Media Production? UOW Malaysia KDU Penang University College’s BA (Hons) in Media Production degree program emphasizes the quality of content and story-telling elements in the process of media production. Students will gain industry-relevant experience through engagement with our industry partners via guest lectures, talks, field trips to production houses, real-world project assignments, live show presentations, and a final year project. In addition, students will have the opportunity to intern with top media agencies in related industries, supporting their future career development. A degree in media production equips you with the skills required for working in TV, audio, radio, films, and interactive media. This will further open up new opportunities in multiple career directions and disciplines. The objective of the program is to: Produce graduates who are skilled in multimedia content creation and production for today’s multi-platform media and broadcasting industries Prepare employable graduates who are imaginative, adaptive, and have a sound understanding of technical knowledge required in the broadcasting industry Provide knowledge to the students on complexities of national and international media contexts Equip graduates with the confidence to thrive in multidisciplinary work environments Teach practice-based research skills that help students find solutions to real-world problems Prepare confident graduates who can work as part of a team, as well as independently The course offers first-hand experience with emerging technologies such as AR/VR and 360-degree video production. Students will go beyond classroom learning to gain practical exposure to the real-world workings of production houses, advertising agencies, and creative industries. This degree program provides a pathway to: Postgraduate studies: This degree program provides you with a solid foundation in film studies to enable you to pursue a Master’s degree in Screen or Communication Studies. Career opportunities: Account Manager, Brand Manager, Branding Strategist, Campaign Director, Communications Specialist, Video Editor, Content Writer, Sound Designer, Multimedia Producer, Production Designer, Corporate Affairs Manager, Corporate Communication Manager, Event Management Manager, Market Researcher, Public Relations & Marketing Consultant, Publicist, Social Media Campaign Strategist, Strategy Planning Manager University Award: Program information Highlights Program structure Study route Fee & intakes Entry requirements Channel your passion and energy to pursue a course of study in Communication at UOW Malaysia, where we inspire you to lead, direct, write and unleash your potential in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas. COMPREHENSIVE INDUSTRY BASED SYLLABUS Learn more with core subjects across all areas of communication and discover what suits you best. Every semester, you’ll gain exclusive insights through masterclasses with celebrities and industry professionals—offering real-world knowledge and advice that can’t be found in textbooks. INTERNSHIP STINTS WITH TOP MEDIA AGENCIES Boost your resume with 3-month internships at the top media agencies in Malaysia. The internship stints will provide you with valuable experiences that can open doors to exciting career opportunities in the media and creative industries. STATE-OF-THE-ART LEARNING FACILITIES Experience industry-style learning with access to top-notch facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. These real-world learning environments are designed to enrich your experience and build the skills professionals use every day. INDUSTRY READY AND RECOGNISED Our programs produce graduates with a 90% employment rate. They are highly sought after in the industry, thanks to a curriculum tailored to real-world industry needs and taught by experienced professionals who bring insider knowledge to the classroom. COURSEWORK ASSESSMENT-BASED DEGREE PROGRAM Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated. Duration 3 years Program Location UOW Malaysia KDU Penang University College, Batu Kawan Core Year 1 Introduction to Mass Communication Media, Culture and Society Writing and Referencing Oral Communication Public Speaking Introduction to Advertising/ Introduction to Public Relations Media Strategy Planning Graphic Design and Layout Social Legal and Ethical Issues Digital Photography Year 2 Broadcast Media and Production Future of Media Web Design and Development Social Entrepreneurship Skills Communication and Media Research Screenplay and Scriptwriting Post Production Print Production Brand Management/ New Media Marketing Year 3 Creative Thinking Media Independent Study 1 Visual and Sound Effects Digital Content Creation Screen Appreciation and Criticism Media Independent Study 2 Final Production Project 1 Final Production Project 2 Industrial Training MPU Penghayatan Etika dan Peradaban (Malaysian Students) Bahasa Melayu Komunikasi 2 (International Students) Falsafah dan Isu Semasa Entrepreneurship Integrity and Anti-Corruption Global Social Responsibility Bahasa Kebangsaan A* Notes Bahasa Kebangsaan A is compulsory for all Malaysian students without a credit in SPM Bahasa Malaysia. without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs) Intake dates 2025 3 February 14 April 9 June 15 September 27 October Estimated fees Local students RM65,985 International students RM76,160 Notes: International students’ fees are not inclusive of EMGS and Performance Assurance Fee Terms and Conditions Apply Academic Qualification STPM / GCE A Levels: 2 Principal Passes UEC: 5 Credits (5Bs) inclusive of a Credit in English Diploma: Pass with min. CGPA 2.00 Foundation Studies / Matriculation: Pass with min. CGPA 2.00 Australian Matriculation / Foundation: ATAR score of 55 English Requirement Local Student : Band 3 in MUET International Student : Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47) Notes If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia. APPLY NOW