Shape the messages the world hears!

UOW Malaysia KDU’s Bachelor of Communications (Hons) program develops students’ capability and capacity to think critically and strategically to connect and engage people with communication messages in creative ways. Our program gives students the opportunity to explore the media industry in greater detail through its areas of specialisations, and equips students with the skills to make outstanding contributions in the competitive media and communications industries.

Students may choose from:

  • Corporate Communication
  • Advertising Media Management
  • Journalism and Broadcasting
  • Visual Communication

Through this program, students will also have the opportunity to develop and enhance presentation, critical thinking, planning and management skills, through a variety of projects, events and campaigns, both in and out of the classroom. This ensures that aside from a thorough understanding of the media landscape, students learn to push boundaries and take on challenges with utmost confidence.

University Award:

Program information


At UOW Malaysia KDU, our students are constantly encouraged to push the boundaries of creativity be it through performing arts and festivals, training young talents in the world of creative arts, or showcasing their entrepreneurial effort.


Beyond Show and Tell

It comes as no surprise that our Entertainment Arts students put on mind-blowing performances every year. Although these annual performances are compulsory in their programme, students learn and garner an experience of a lifetime beyond the scope of performing arts. From stage production, the financial aspects of putting on a show, the publicity to generate and the intensity of the performance, students learn the ins and outs of what it takes to make or break a performance. Some of the productions our students have put up include:


The Little Prince in Everyone

  • A theatrical adaptation of the famous novella Le Petit Prince by the French author, Antoine de Saint-Exupéry, the story follows the life of an innocent child exploring the world and questioning the norms.

Gouden Roos

  • Gouden Roos tells the tale of a tragic love between a rising theatre star and a street painter in the days of yore.

My Life Is Like Broadway Musicals

  • Written by UOW MALAYSIA lecturer Gabbie Ngoh, the show follows a girl and her crush in the shadow of musicals like Grease, High School Musical, Mamma Mia, Wicked and Hairspray!


Trained to Train

As UOW Malaysia KDU believes in an all-rounded education, it is crucial that our students are also trained to train others, developing talents as they go along developing their own. As a testimony of the strength and quality of our students, UOW Malaysia KDU was invited to collaborate on training young kids for the International Science Drama Competition 2016. Whilst lecturer Gabbie Ngoh wrote and directed the show, she also handpicked three students who not only assisted her in the direction of the show, but also coached the young actors to their winning Second Prize spot and Overall Best Performer Award, in the finals held in Singapore, beating teams from Thailand, Singapore and Philippines.



The mass communication and creative arts industries are robust and fast-paced. Our emphasis on a holistic education and integration of classroom learning with real-world projects, be it events or partnerships with industry professionals, ensure our students stay one step ahead before they even graduate.


Media Proposal Pitch with Mindshare

It is essential for students to learn and understand the processes in the industry they will soon join, and as such, our diploma and degree students from the Media Planning and Buying class work in groups to develop comprehensive media plans for pitches in this industry collaboration with global giant media agency, Mindshare. The proposals are developed based on Mindshare’s extensive list of client briefs, some of which include brands such as Digi, Pizza, Est Cola and more. On-hand learning experiences such as these ensure our students remain up-to-date and on par with the industry.


A Touch of Social Consciousness

Events organised by our mass communication students, be it for class subjects or through their own collective effort, take on issues that impact society to raise awareness and make a change.

The learning outcome is always two-fold. Students gain hands-on experience in various areas, such as the due diligence, development and planning process of the event and the publicity surrounding it, as well as the event execution and the understanding of the process, risks and necessities through the event’s coordination. Not only that, students also gain knowledge, insights and perspectives of the cause they’re championing for, and at the same time, gain empathy and make a real difference.


Striding for Extraordinary Affairs with Small Steps

The students of the School of Mass Communication & Creative Arts are steadfast in delivering and designing events and campaigns that are sure to leave an impact on the industry and community.


  • The PS LOL event, themed ‘Love Out Loud, Live Out Loud and Laugh Out Loud’, for example, was dedicated to raise awareness on the dangers of stress and to spread happiness amongst Malaysians. The students made a name in the Malaysia Book of Records by building the largest lollipop mural in the country.

Project Dream 2.0

  • Another example is the Project Dream 2.0, a charitable- based project to raise funds for MERCY Malaysia’s General Relief Fund. One of the main anchors of this project includes Seringgit Sehari campaign where donors pledge a donation of RM1 a day. Project Dream 2.0 raised more than RM20, 000 and channelled it accordingly to MERCY Malaysia.

Seek & Snap

  • Seek & Snap Photo Competition was a collaborative event with Canon Malaysia providing grounds for awareness
    and appreciation for nature. The event was held at Taman Botani Negara and included students from various schools, universities and colleges.

And last, but not least, the 3 month-collaborative effort with Petrosains to experiment with a new medium for immersive storytelling project; 360-degree short videos showcase. The immersive stories have been viewed over 1,642 times in the span of four days and have marked the continued collaboration with Petrosains Sdn Bhd

3 years
Program Location
UOW Malaysia KDU University College, Utropolis Glenmarie


  • Introduction to Mass Communication
  • Social Psychology for Communication
  • Media, Culture and Society
  • Professional Development & Leadership Skills
  • Principles of Advertising
  • Introduction to Corporate Communication
  • Introduction to Creative Media
  • Organisational Communication
  • Oral Communication
  • Writing and Referencing



  • Principles of Journalism
  • Communication Theories
  • Intercultural Communication
  • Communication Law
  • Research Methodology
  • Specialisations (4 subjects)



  • Undergraduate Seminar
  • Final Year Project (Part 1 & 2)
  • Internship
  • Multimedia & Web Design (Elective)
  • Specialisations (3 subjects)


  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management



  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Planning and Buying
  • Principles of Marketing
  • Strategic Brand Management



  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen



  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Malaysia and Global Issues
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


30 January 6 March 26 May 3 July 8 September 16 October
Estimated fees
Local students


Download Fee Details  

International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

2 Principal Passes


GCE A Level :
2 Principal Passes


5 Credits (5Bs) inclusive of a Credit in English


Diploma :
Pass with min. CGPA of 2.00


Foundation Studies :


In addition to the above mentioned requirement, the students must have obtained a Credit in English at SPM level or its equivalent

English Requirement

Local Student:
Band 3 in MUET


International Student:
Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 51 and above for Pearson English Test


If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.


Bachelor of Communication FAQ

What is the Bachelor of Communication (Hons) program about?

The Bachelor of Communication (Hons) program is designed to provide students with comprehensive knowledge and skills in communication, journalism, and media studies. The program covers various aspects of communication, including the principles of effective communication, public relations, and media production.

Why choose a Bachelor of Communication?

Bacher or Communication is designed for students preparing for careers in communication. This is a diverse and wide-ranging area with opportunities ranging from marketing, advertising, and digital management, to public relations, media, and content production.

What subjects are included in the Bachelor of Communication (Hons) program curriculum at UOW Malaysia KDU?

The Bachelor of Communication (Hons) program covers subjects such as Principles of Advertising, Oral Communication, Writing and Referencing, Communication Law, Research Methodology and more. 

What are career opportunities available after completing the Bachelor of Communication (Hons) program?

Graduates of the Bachelor of Communication (Hons) program may find career opportunities in various fields, including media, public relations, journalism, advertising, marketing, and digital media. In addition, they may work in multiple industries, such as broadcasting, publishing, film production, and advertising agencies.

What are the benefits of studying communication?

A major in communication studies allows students to develop speaking, writing, and analytical thinking skills that will enable them to become better participants in disseminating information.

What is the difference between a Bachelor of Communication and a Bachelor of Mass Communication? 

Both are programs that deal with the study of communication. However, a Bachelor of Communication provides a broader overview of communication, while a Bachelor of Mass Communication focuses specifically on studying mass media and its various forms. 

Bachelor of Communication graduates can work in corporate communication, public relations, human resources and marketing. Bachelor of Mass Com graduates can have careers in journalism, advertising, broadcasting, digital media, etc. 

What are the skills required for a career in communication? 

A career in communication requires the following skills:

  • Communication skills for effectively conveying messages to a diverse range of audiences.
  • Writing skills for print, broadcast, or digital media.
  • Creativity to generate innovative ideas and create engaging and impactful content.
  • Analytical thinking to analyze data, understand audience behavior, and make well-informed decisions.
  • Digital proficiency to produce high-quality content in the.
  • Project management skills.
  • Interpersonal skills for collaborating with colleagues and clients, building relationships, and negotiating successful contracts.
  • Cultural awareness and sensitivity to understand diverse perspectives.