Cheng Chun Yi, Sumiko Email: [email protected] Ms. Sumiko Cheng Chun Yi is a senior lecturer cum program leader at UOW Malaysia KDU Penang University College, School of Business. She is interested in business management, human resources, psychology, education e-learning, marketing, tech-tourism, and hospitality. She has won a few awards and honors from 2018 to 2025, such as the Teaching Award Winner 2018, the Innovation Award Winner 2020, and the Teaching Excellence Award 2024 at the university level. She has also received Special Recognition Awards, Most Likes on YouTube Channel (2021 STAR Award Challenge Campaign) at the university level, the Global Inspiring Women’s Award 2020 at the international level, and EBSCOhost Game Winner (Runner-up winner) 2024. She is an independent learner, forward thinker, a tech-sensitive and adaptive innovator who is willing to learn and explore new things, using AI in teaching and learning. She has published her works in a few journals. Qualifications PhD in Hospitality and Tourism UOW Malaysia, ongoing Master of science in Tourism Development Universiti Sains Malaysia (USM), 2011-2013 BSc. Public Management Minor Tourism Universiti Utara Malaysia (UUM), 2007-2010 Research & Publications Year Title 2025 Presenter for Teaching and Learning Symposium 2025 Green marketing activities and customer experience: a case study of IKEA in Malaysia Conferences proceedings Published in iJTVET (International Journal of Technical Vocational and Engineering Technology) Submitted to ITARS 4.0, Project ID: 177 Cheng, C. Y., Quah, W. B., Kong, S. L., Loo, K. Z., Tan, Y.X., & Koay, J.M. (2025). Do you prefer virtual tourism (VT)? The Use of Minecraft in developing TITANIA Virtual Theme Park, International Journal of Technical Vocational and Engineering Technology (iJTVET), 6(1),1916-1923. https://journal.pktm.com.my/index.php/ijtvet/article/view/208 Published in Journal of event, tourism and hospitality studies Wong, J. W., Cheng, C. Y., & Quah, W. B. (2025). Caffeine Connections: Identifying Consumer Revisit Intentions in Penang Coffee Houses. Journal of Event, Tourism and Hospitality Studies, 5, 165-180. https://doi.org/10.32890/jeth2025.5.10 2024 Presenter for Teaching and Learning Symposium 2024 Using Artificial Intelligence (AI) tools in Design Teaching Material for Social Media Marketing and Public Relations Courses 2023 Published in TEAM Ng, W. X., Cheng, C. Y., & Quah, W. B. (2023). Online Travel Agents (OTAs) and Malaysian’s Repurchase Intention based on “The Three Musketeers” – Brand Image, Perceived Value, and Trust. TEAM Journal of Hospitality and Tourism, 20(1), 51-64. https://teamjournalht.wordpress.com/ 2022 Published in International Journal of Leisure and Tourism Marketing Moo, C. M., Cheng, C. Y., & Quah, W. B. (2022). Help! Help! The invasion of artificial intelligence technology towards the travel and tourism industry: what do Malaysians say about it?. International Journal of Leisure and Tourism Marketing, 7(4), 254-279. https://doi.org/10.1504/IJLTM.2022.131074 Academic, Industry and Ministry Appointments Professional Affiliations Academic internal auditor team leader Guest speaker for school/institution/organization Internal trainer/TTT trainer Informational communication technology (ICT) Jury for innovation competition since 2022 Moderator & Vetting committee Teaching and Learning Committee Wakelet Ambassador / Wakelet Community Leader Supervision Supervisory and graduated: 54 undergraduate students Wakelet Essential research tools: https://wakelet.com/wake/DlbGYRyTRbEPRM6oneA8Y Research Sholar: Cheng Chun Yi, Sumiko: Cheng Chun Yi, Sumiko – Google Scholar Blogger: https://smartygal87.blogspot.com/ Linktree: https://linktr.ee/sumikocheng ORCID ID: 0000-0002-9158-275X Research gate: https://www.researchgate.net/profile/Sumiko-Cheng X.com https://twitter.com/sumikoccy Wakelet: https://wakelet.com/@sumikocheng5492 xtiles: https://xtiles.app/6757b630c929594b869ff93e YouTube: https://www.youtube.com/channel/UCcJaWOQIouCiE2EXCFOJYLw Awards and Recognitions Awards Teaching Award Winner 2018 The Innovation Award Winner 2020 The Global Inspiring Women’s Award 2020 Special Recognition Awards 2021, Most Likes on YouTube Channel (2021 STAR Award Challenge Campaign) Teaching Excellence Award 2024 EBSCOhost Game Winner (Runner-up winner) 2024 The Creative Assessment Champion Award 2025 Recognitions / Token of appreciation 2023 – Token of Appreciation, iCompEx International Innovation and Invention Competition through Exhibition 2021 – Token of Appreciation, SJK(C)Perempuan China 2021 – Token of Appreciation, SMJK Jit Sin High School 2021 – An Avocado a day, keeps the forgetful Godzilla away! King Kong Vs Godzilla!, won Silver for this “Boost up Your Teaching & Learning by Creating Creative Video-based Contents with iPad” program. 2019 – Token of Appreciation, SMK ST. Mark, Butterworth; The Board of Prefects