Dr. Cheah Swee Ting Email: sweeting.cheah@kdupg.edu.my Dr Cheah graduated with a PhD in Tourism and Hospitality Management from Universiti Utara Malaysia. The focus of her research was the traveling behavior of young Malaysians. Her works were published in several journals and conference proceedings. She believes that “Knowledge is Power”. Her passion for sharing knowledge has led her to be an educator. In addition to that, Dr Cheah also provides talks for Continuing Tourism Related Education in Penang. This has enabled her to stay in touch with the latest trends in the tourism industry. Her current research interests include tourist behavior, tourism marketing, and nature-based tourism.