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Dr. D P Christabel Karunanayaka

Email: [email protected]

I am a lecturer in the School of Business at UOW Malaysia, Selangor Campus, specializing in Marketing. Currently, I teach Marketing and Management subjects and serve as the Programme Leader for the School of Business Diploma programs. I earned my PhD in Marketing from Universiti-Malaya Wales in 2023, with my research focusing on brand advocacy, tourism, and consumer decision-making.

My academic qualifications include an MBA from the University of East London – WIM, Kuala Lumpur, Malaysia, and a Bachelor’s degree in International Business and Marketing from Suffolk University, Boston, Massachusetts, USA. With over 20 years of experience in tertiary education, I have developed expertise in both teaching and academic administration, having previously served as a Faculty School Manager at another private tertiary institution. My background in academia and research allows me to contribute meaningfully to the field of business education.

PhD (Business) International University of Malaya-Wales, Kuala Lumpur, Malaysia, 2023

Year Title
2024 DPC Karunanayaka, S Sethu

Mediation Role of Co-creation of Value on Graduates Commitment and Advocacy Behaviour

AIJR Abstracts, 15

2022 L Arokiasamy, DPC Karunanayaka

A stakeholder perspective of citizenship behaviour in branding private higher education institution in Malaysian.

International Journal of Early Childhood Special Education 14 (3)

2019 DPC Karunanayaka, L Arokiasamy, R Masri

The Effect of Perceived Value-In-Use in Student Advocacy Behavior of Private Higher Education Institution in Malaysia: A Conceptual Framework

Global Business and Management Research 11 (1), 407-418