Dr. Geetha Krishnapillai Email: [email protected] Geetha is a dedicated academic and researcher at University of Wollongong Malaysia with over 25 years of professional experience in management, entrepreneurship, marketing, and business development across diverse industries. Her research interests focus on sustainability, heritage, consumer behaviour, and strategic business development, with a strong emphasis on industry- and community-driven initiatives that support sustainable development and organisational growth. Key achievements: – Leading the Postgraduate Student Recruitment and Business Development Department at Taylor’s University, where Geetha played a key role in strengthening postgraduate recruitment by attracting scholars from around the world into the university’s master’s and PhD programmes, significantly contributing to the growth of postgraduate enrolment. She also collaborated closely with government and private organisations in Malaysia to establish strategic partnerships and recruit sponsored and corporate-sponsored students for both undergraduate and postgraduate programmes at Taylor’s University. In collaboration with Taylor’s University Impact Labs, Geetha was involved in the research project aimed at supporting the B40 community in Lembah Pantai in combating and preventing the spread of dengue. The project was supported by a major corporate sponsor committed to advancing community health and sustainability initiatives. In addition to her academic and research contributions, Geetha is passionate about nurturing future business leaders through applied learning, interdisciplinary collaboration, and meaningful industry engagement. She has further enhanced her expertise through executive education in Strategy and Business in Society at Harvard Business School. Qualifications Doctor of Philosophy (PhD) in Business, Taylor’s University Certificate of Specialisation (Strategy), Harvard Business School (Online), 2024 Certificate of Specialisation (Business in Society), Harvard Business School (Online), 2024 Master of Business Administration (MBA), Putra Business School (UPM), 2002 Bachelor in Business, Universiti Putra Malaysia, 1997 Research & Publications Year Title 2026 Journal Krishnapillai, G., & Isa, F. M. (2025). Insights from Malaysian World Heritage Sites on heritage sustainability. Journal of Environmental Management and Tourism, 16(3(79)), 301-322. https://doi.org/10.14505/jemt.v16.3(79).10 Conference Proceedings Krishnapillai, G. (2026, February). Grey horizons: Navigating the business of ageing in Australasian tourism. In CAUTHE 2026: Council for Australasian Tourism and Hospitality Education 2026 Conference Proceedings in Adelaide, Australia (pp. 82–91). CAUTHE. https://leishman-associates.com.au/cauthe-2026-proceedings/ 2025 Conference Proceedings Krishnapillai, G., & Isa, F. M. (2025). Unveiling the role of domestic tourists in sustaining Malaysian World Heritage Sites: A behavioral perspective. In INSIGHT360: International Conflux on Business, Law, and Sustainable Futures 2025 by Taylor’s University Krishnapillai, G. (2025, May). The role of domestic tourists in heritage regeneration (pp. 555–575). In APacCHRIE 2025: Asia-Pacific Council on Hotel, Restaurant, and Institutional Education Conference Proceedings in Chiang Mai, Thailand. (pp. 555-575). https://www.apacchrie.org/wp-content/uploads/2025/07/APacCHRIE-2025-Main-Conference-proceedings-r.pdf Krishnapillai, G., Isa, F. M., & Lim, J. PS (2025, February). A gift or challenge – Local World Heritage Sites and Determinants of Sustainability. In CAUTHE 2025: Council for Australasian Tourism and Hospitality Education 2025 Conference Proceedings in Brisbane, Australia (pp. 722).CAUTHE. https://leishman-associates.com.au/cauthe-2025-proceedings/ Supervision 4 PhD and 4 MBA students Awards and Recognitions Received Best Paper Award under the FAME25, Family and Entrepreneurial Management stream in the INSIGHT360 Conference organised by Taylor’s University Professional Affiliations Executive Committee Member, Special Interest Group (SIG) Coordinator, and Sustainability Working Group Member of Council for Australasian Tourism and Hospitality Education (CAUTHE) contributing to the advancing Australasian education, sustainability initiatives, research collaboration, and academic engagement within the regional and international academic community.