Dr. Norsyela Muhammad Noor Mathivanan Email: [email protected] Dr. Norsyela Muhammad Noor Mathivanan is a lecturer in the School of Computing and Creative Media at the University of Wollongong Malaysia. Her academic background in Statistics has shaped her expertise across data science, machine learning, analytics, database systems, and research methodology in both teaching and research. Throughout her academic journey, she has been actively involved in interdisciplinary research and teaching related to data-driven technologies and computing applications. She is passionate about making complex statistical and computing concepts more accessible through practical and engaging learning experiences. Her earlier research explored e-commerce product analytics and text classification. Additionally, her work extends towards well-being analytics together with the development of data-driven solutions for health and well-being support. She is open to collaborative and impactful research that contributes meaningful solutions towards a better society. Through her teaching and research, she aims to bridge the gap between theory and practice while contributing to innovative and socially impactful computing solutions. Qualifications Doctor of Philosophy (Statistics), Universiti Teknologi MARA, 2026 Research Title: Integrating an Enhanced Hidden Markov Model with Feature Substitution for Short Text E-Commerce Product Classification Master of Science in Applied Statistics, Universiti Teknologi MARA, 2017 Bachelor of Science (Hons.) Statistics, Universiti Teknologi MARA, 2015 Research & Publications Year Title 2025 Journal Publications Mathivanan, N. M. N., Razak, S. A., Janor, R. M., & Ghani, N. A. M. (2025). Feature substitution using latent Dirichlet allocation for text classification. International Journal of Advanced Computer Science and Applications, 15(1), 1087-1098. Mathivanan, N. M. N., Janor, R. M., Razak, S. A., & Ghani, N. A. M. (2025). Impact of smoothing techniques for text classification: Implementation in hidden Markov model. IAES International Journal of Artificial Intelligence, 14(6), 5183–5192. Mathivanan, N. M. N., Foo, E. Z. X., Foo, D. Y. X., & Chua, H. K. (2025). Impact of feature standardization on heart disease prediction: A comparative analysis of logistic regression and support vector machine models. Malaysian Journal of Computing, 10(2), 2159–2175. https://doi.org/10.24191/mjoc.v10i1.6835 Jahan, M., & Mathivanan, N. M. N. (2025). Factors affecting passengers’ motivation to use chatbot in Malaysian airline companies. 7(2), 469–481. Conference Proceedings Hassan, Q. A. S. A., Mansor, M. M., Ibrahim, N., Mohd Khairi, S. S., Mathivanan, N. M. N., & Gunardi. (2025). Identifying key psychological, biological, lifestyle, and social risk factors for mental health using random forest and gradient boosting models. Proceedings of the IEEE International Conference on Computing (ICOCO 2025), 391–396. Mathivanan, N. M. N., Xi, D. F. Y., Lee, G. C. S., De Vosse, C., Shamsudin, S. F., & Mansor, M. M. (2025). Optimizing depression prediction models: A stacked ensemble approach with weighted feature importance. Proceedings of the IEEE ISCAIE 2025, 483–488. Mathivanan, N. M. N., Kiat, C. H., Janor, R. M., & Ghani, N. A. M. (2025). Hidden Markov models: A review of their role in text classification. Proceedings of the IEEE ISCAIE 2025, 489–494. 2024 Conference Proceedings Sheng, J. W. J., Mathivanan, N. M. N., & Ghani, N. A. M. (2024). Leveraging machine learning for threat detection: A study on malicious URL classification. Proceedings of the IEEE ICOCO 2024, 31–35. 2023 Journal Publications Mariappan, D., & Mathivanan, N. M. N. (2023). Public’s behavioural intentions towards drone food delivery services: A survey in Mumbai, India. International Journal of Business and Technology Management, 5(4), 314–326. Wei, L. K., & Mathivanan, N. M. N. (2023). Factors influencing public intention to use eVTOL aircraft: An analysis from Malaysian perspective. International Journal of Business and Technology Management, 5(4), 283–296. 2020 Journal Publications Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2020). A mini review on supervised learning models for e-commerce product classification. International Journal of Advanced Trends in Computer Science and Engineering, 9(1.4), 703–713. 2019 Journal Publications Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2019). Performance analysis of supervised learning models for product title classification. IAES International Journal of Artificial Intelligence, 8(3), 299–306. Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2019). A comparative study on dimensionality reduction between principal component analysis and K-means clustering. Indonesian Journal of Electrical Engineering and Computer Science, 16(2), 752–758. Conference Proceedings Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2019). Analysis of K-means clustering algorithm: A case study using large-scale e-commerce products. Proceedings of the IEEE ICBDA 2019, 41–44. Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2019). Text classification of e-commerce products via hidden Markov model. Frontiers in Artificial Intelligence and Applications, 318. Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2019). E-commerce product classification using supervised learning models. 8, 214–218. 2018 Journal Publications Mathivanan, N. M. N., Ghani, N. A. M., & Janor, R. M. (2018). Improving classification accuracy using clustering technique. Bulletin of Electrical Engineering and Informatics, 7(3), 465–470. Mathivanan, N. M. N., Ghani, P. A. & Ghani, N. A. M. (2018). Tracing Mathematical Function of Age Specific Fertility Rate in Peninsular Malaysia. Indonesian Journal of Electrical Engineering and Computer Science, 9(3), 637-642. Research Grant / Consultancy Project Title: A Machine Learning Enhanced Gamification Approach to Mental Health Promotion for Undergraduates Duration: December 2024 – November 2026 Sponsors/Grant: Internal Research Grant Scheme (IRGS), University of Wollongong Malaysia (RM20,000) Title: Policies and Strategies for Quality Journal Publications among Malaysian Academics Duration: March 2024 – December 2024 Sponsors/Grant: Trans Disciplinary Research Grant Scheme (TRGS), Ministry of Higher Education (MoHE) (RM100,000) Title: Improving Taxonomy-Aware Catalog Integration with Hierarchical Hidden Markov Model for Online Consumer Price Index Duration: July 2018 – June 2020 Sponsors/Grant: Fundamental Research Grant Scheme (FRGS), Ministry of Higher Education (MoHE) (RM87,200) Title: Modelling Online Consumer Price Index in Malaysia Duration: Jan 2018 – Dec 2019 Sponsors/Grant: Geran Bestari Perdana, Universiti Teknologi MARA (UiTM) (RM35,000) Supervision Supervising Final Year Project/Dissertation for School of Computing and Creative Media, UOWM undergraduate students. Awards and Recognitions CompTIA Data+ Certification 2026 First Prize Winner of Datathon Department of Statistics Malaysia (DOSM) 2018 Bronze Award Winner of Invention, Innovation & Design Exposition (IIDEX)2018 Bronze Award Winner of 2017 Crest Industry Data Analytical Challenge