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Professor Dr. Troy Heffernan

Email: [email protected]

Dr. Troy Heffernan is a distinguished academic with extensive experience in higher education and business strategy. He is currently a Professor at the Faculty of Business and Law, School of Business, Wollongong University, Australia.

Previously, Dr. Heffernan held significant leadership roles at the University of Plymouth, including Professor of Transnational Education, Director of the International Centre, and Associate Professor (Reader) at Plymouth Business School. He also served as Program Manager for the MSc Marketing Management & Strategy program.

Earlier in his career, Dr. Heffernan worked at Charles Sturt University, Australia, in various academic and leadership roles, including Director of the MBA (Distance) program. He also has industry experience as a Product Manager and Market Analyst at Telstra, Australia.

D.B.A. Doctor of Business Administration Charles Sturt University, 1997 – 2002

Master of Commerce, Marketing and Organisational Behaviour University of New South Wales, 1991 – 1992

Bachelor of Business Charles Sturt University, 1986 – 1989

Year Title
2024 Educating for the Sustainable Future: A Conceptual Process for Mapping the United Nations Sustainable Development Goals in Marketing Teaching Using Bloom’s Taxonomy. Journal of Marketing Education, Deo, S., Hinchcliff, M., Thai, N. T., Papakosmas, M., Chad, P., Heffernan, T., & Gibbons, B. (2024). 46(2), 84-96. https://doi.org/10.1177/02734753231201420

Environmental Policies and the Promotion of Pro-Environmental Consumer Behavior: A Systematic Literature Review – Pham, H. N., Thai, N. T., Heffernan, T. W., & Reynolds, N. (2024). Journal of Macromarketing, 44(1), 30-58. https://doi.org/10.1177/02761467231201507

2023 When individual action requires collective approval: A roadmap for solar power adoption by strata property owners. Journal of Social Marketing – Daly M, Charters B, Heffernan T (2023).  Emerald. https://dx.doi.org/10.1108/JSOCM-04-2022-0076

Discrimination against academics and career implications of student evaluations: university policy versus legal compliance. Assessment and Evaluation in Higher Education.  Heffernan T, Harpur P (2023). 48(8):1283-1294. https://dx.doi.org/10.1080/02602938.2023.2225806 

The impact of Artificial Intelligence on the marketing practices of Professional Services Firms. Journal of Marketing Theory and Practice. 31(4):516-537. Bezuidenhout C, Heffernan T, Abbas R, Mehmet M. (2023) https://dx.doi.org/10.1080/10696679.2022.2090005 

2022 Doctoral education in business and management. International Journal of Management Education20(1). Lean J, Wilkins S, Moizer J, Heffernan T (2022). https://dx.doi.org/10.1016/j.ijme.2021.100580
2021 Harnessing social listening to explore consumer cognitive bias: implications for upstream social marketing. Journal of Social Marketing. 11(4):575-596. Mehmet M, Heffernan T, Algie J, Forouhandeh B.  10.1108/JSOCM-03-2021-0067

The carrot and the stick: Policy pathways to an environmentally sustainable rental housing sector. Energy Policy. 148. Heffernan TW, Daly M, Heffernan EE, Reynolds N.  10.1016/j.enpol.2020.111939

Towards an environmentally sustainable rental housing sector. Housing Studies. 36(3):397-420. Heffernan TW, Heffernan EE, Reynolds N, Lee WJ, Cooper P.  10.1080/02673037.2019.1709626

Title:Collaborative Consumption: Unveiling the determinants of consumers? acceptance or resistance towards Access-Based Product Service Systems (PSS) -University of Wollongong
Duration: 1 Jan 2024 – 31 Dec 2024
Sponsors/ Grant: Advancement and Equity Grants Scheme for Research (AEGiS)

Title: UOW Spreading the Power – Energy Consumers Australia
Duration: 1 Jan 2021 – 31 Dec 2021
Sponsors/ Grant: Research Grant

Title: Laying the foundations for a Southern NSW Blue Economy” and “Sun, Sand, Sea and Sustainability” – University of Wollongong
Duration: 1 Jan 2018 – 31 Dec 2018
Sponsors/ Grant: Global Challenges Project Funding

Title: Blue Economy- University of Wollongong
Duration:1 Jan 2018 – 31 Dec 2018
Sponsors/ Grant: Global Challenges Challenge Funding

Title: EnviroRental: Towards a Framework for an Environmentally Sustainable Residential Rental Property Sector in Australia. – University of Wollongong
Duration: 1 Jan 2017 – 31 Dec 2017
Sponsors/ Grant: Faculty of Business Seed Grant

Masters’ Research or PhD student supervision

Exceptional Partnership: Vice-Chancellor’s Enterprise Awards (1 Jan 2012)
University of Plymouth; UK

Most popular articles published in Journal of Higher Education Policy and Management (1 Jan 2011)

Discipline-focused Learning Technology Enhancement Academy (1 Jan 2010)
Higher Education Academy UK

Inspirational Teaching Award: Vice-Chancellor’s Enterprise Awards (1 Jan 2010)
University of Plymouth; UK

Best Paper Award for Marketing Papers at the Australian and New Zealand Academy of Management Conference (1 Jan 2007)

Marketing Educator of the Year Award (1 Jan 2004)
Pearson Education Australia and New Zealand Marketing Academy (ANZMAC)

Finalist with Goss and Growfair: KTP Vice-Chancellor’s Enterprise Awards
University of Plymouth; UK