Dr. Wong Su Cheong Email: [email protected] My name is Dr Wong Su Cheong, currently attached with UOW Malaysia KDU University College, School of Creative Arts and Communication as Senior Lecturer. My core research product was Integrated Creative Activity Instruction (ICAI) for Project-Based Learning. Currently I am working hard to make the ICAI framework into a model that can be widely used by educators for Project-Based Learning subjects. After graduating from RMIT University, Melbourne in 1993, I started my career in the advertising and design fields in Malaysia. During those earlier years, I have worked with established advertising companies like Grey Advertising, Bozell International, AMC Communications and Netcard Corporation, One of the pioneers in Technology Park Malaysia under Multimedia Super Corridor. In 1998, I have decided to run a design agency on his own with a small creative team at Petaling Jaya. From there, he was given the opportunity to service a wide range of corporate clients like MAS, Malaysia Airline System, Perwira Affin Bank, MAA, Malaysia Alliance Assurance, Sanyo Electrical, Marie France Bodyline, Pantai Medical Group, Reliance Pacific Berhad and many more. With more than 20 years in the design industry and 25 years in education industry, I have given the opportunity to share my knowledge and experiences with students from Saito College, IACT College, ALFA College as well as SEGI University and UTAR. I specialize in subjects like Postgrad Research Supervision, Final Year Project, Design For Print, Creative Production & Execution, Advertising & Marketing, Critical & Creative Thinking, Branding and Corporate Identity System (CIS). I have involving in postgraduate supervision since 2015 in creative design related research project, from architecture, graphic design, to entrepreneurship and AI-based analysis. Qualifications PhD (Education) Open University Malaysia, 2021 Research & Publications Year Title 2022 “Integration of Graphic Design Thinking Assessment Tools for 21st Century” Journal of Social Science and Humanities (JSSH) (eISSN: 2289-7127), special issue: “Practices in Science and Engineering Education”. 2022 Research Grant / Consultancy Project RESEARCH GRANT 2018 – 2020 Title: A Case-Study of the Art Curriculum Among Private Secondary Schools in Klang Valley And Its Implication to Developing a Tertiary Art Curriculum Duration: 1 year Sponsors/Grant: UOW Malaysia 2015 – 2016 Title: A Research to Re-Examine and Analyse Current Malaysian Graphic Design Curriculum That Affect Students’ Learning Methodology Duration: 1 year Sponsors/Grant: UTARRG 2014 Cycle 2 2014 – 2015 Title: Infusion of Higher Order Thinking Skills in Creative Design Instruction to Enhance Students Learning At UTAR Duration: 1 year Sponsors/Grant: UTARRG 2014 Cycle 1 Supervision Liu Peiwen 2023, Doctor of Philosophy (Social Science) “The Impact of ChatGPT Usage on Chinese Students’ Self-Esteem in Xiamen on WeChat Platform” Rahil Amin, Master in Design “An Investigation of Pulau Ketam Identity As A Tourist Destination” Zadia Foo Poh Qeen 2018, Master in Design “Visual Communication Factors that Influence Parents Decision When Selecting Pre-school in Klang Valley”. Lim Beishan 2019, Master in Design “A Cultural Investigation on Diversity and Rerepresentation in Malaysian Slang” Chin Boyie 2021, Master in Design “Preserving Malaysian Chinese Cultural Identity by Enhancing The Brand of YeeSang” Awards and Recognitions Exploring ICAI Instruction to Enhance Student Creativity in Design Thinking through Artificial Intelligence Integration”-19th International Journal Design Principles & Practices/ Presenter and session moderator, Emerging Scholar Award, International 2024. “Thinking Skills Infusion of Creativity Development For 21st Century Graphic Design Learning”-International E-Conference INENNE 2021, presenter, Best Paper Award (Postgraduate), National 2021. “Integrated Creative Activity Instruction (ICAI) With Thinking Skills Infusion For Graphic Design Learning”-13th International Journal Design Principles & Practices/ Presenter and session moderator, Emerging Scholar Award, International 2019.