Saravanan Raman Email: [email protected] Mr. Saravanan Raman is currently a Lecturer in the School of Business at UOW Malaysia KDU Penang University College. Prior to this position, he worked as a Marketing Development Manager at Prai Malaysia. Mr. Saravanan Raman has extensive experience teaching a variety of marketing courses, including Principles of Marketing, Service Marketing, Branding, Marketing Communication, and Buyer Behaviour. His research interests lie in the areas of service marketing, particularly service trade-offs, and service dimensions. Before transitioning to academia, he accumulated 15 years of industry experience. Outside of his academic pursuits, he enjoys fitness. Mr. Saravanan Raman obtained his MSc Business Analysis and Consulting from the University of Strathclyde, UK and MBA from University Utara Malaysia. He is also an HRDF certified Trainer. He has around 15 years of managerial experience in the service industry which provides a strong foundation for him to understand various problems that arise in the service organization. He worked locally and globally in the manufacturing and service sectors. Qualifications MSc Business Analysis and Consulting University of Strathclyde, UK Master in Business Administration (MBA) University Utara Malaysia Research & Publications Year Title 2022 Raman, S., Mohd Suki, N., Heng Wei, L. and Chinniah, S., 2022. Exploring factors influencing service trade-offs in the higher education sector: evidence from Malaysia. International Journal of Quality and Service Sciences, 14(4), pp.555-575. 2021 Raman, S., Suki, N.M. and Chinniah, S., 2021. Managing Service Trade-Off for Better Customer Experience. In Handbook of Research on Technology Applications for Effective Customer Engagement (pp. 289-301). IGI Global. 2016 Raman, S., Darmalingam, K. and Chinniah, S., New Product Development Failure in OSM Malaysia. Asia Pacific Institute of Advanced Research (APIAR). Raman, S., Fleet, P. and Chinniah, S., Zone of trade-offs in higher education. Open Journal of International Education, volume 1, number 1, 2016. Research Grant / Consultancy Project September 2022 – August 2024 Amount: RM 79,200 Title: Developing a new service trade-offs framework for the healthcare services to address operational compromises : Evidence from Emerging Nation Awards and Recognitions Conferences Academy of Marketing Conference 3-6 July 2023 at Birmingham Business School, University of Birmingham Australian and New Zealand Marketing Academy (ANZMAC) Conference, 5-7 December,2022, The University of Western Australia, Perth Australia Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2-4 December,2019, Victoria University of Wellington, New Zealand. 2nd International Conference on Advanced Research, Melbourne, Australia Reviewer 2017