Saravanan Raman Email: [email protected] Mr. Saravanan Raman obtained his MSc in Business Analysis and Consulting from the University of Strathclyde and an MBA from Universiti Utara Malaysia. He is also an HRDF-certified trainer. He has approximately 15 years of managerial experience in the service industry, which has provided him with a strong foundation for understanding various challenges faced by service organizations. He has worked both locally and internationally in the manufacturing and service sectors. Mr. Saravanan Raman was awarded an FRGS grant by the Ministry of Education Malaysia for his project titled, “Developing a New Service Trade-offs Framework for Healthcare Services to Address Operational Compromises: Evidence from an Emerging Nation.” Based on the findings from this grant, he is currently in the initial stages of collaborating with the Centre for Health Services Research, Institute for Health Systems Research, National Institutes of Health, Ministry of Health Malaysia, to apply the key findings of the FRGS project within the healthcare sector. Recently, his Service Trade-offs Model obtained copyright status from Intellectual Property Corporation of Malaysia (MyIPO). He is keen to supervise postgraduate students who are interested in applying the Service Trade-offs Model across different sectors. Qualifications MSc Business Analysis and Consulting University of Strathclyde, UK Master in Business Administration (MBA) University Utara Malaysia Bachelor of Business Administration (Hons), 2001 Research & Publications Year Title 2026 Saravanan Raman & Norazah Suki (2026). Developing a Conceptual Framework for Service Trade-offs: A Theoretical Synthesis Grounded in Skinner’s Work. PaperAsia, 42 (1b),435-449. 2022 Raman, S., Mohd Suki, N., Heng Wei, L. and Chinniah, S., 2022. Exploring factors influencing service trade-offs in the higher education sector: evidence from Malaysia. International Journal of Quality and Service Sciences, 14(4), pp.555-575. 2021 Raman, S., Suki, N.M. and Chinniah, S., 2021. Managing Service Trade-Off for Better Customer Experience. In Handbook of Research on Technology Applications for Effective Customer Engagement (pp. 289-301). IGI Global. 2016 Raman, S., Darmalingam, K. and Chinniah, S., New Product Development Failure in OSM Malaysia. Asia Pacific Institute of Advanced Research (APIAR). Raman, S., Fleet, P. and Chinniah, S., Zone of trade-offs in higher education. Open Journal of International Education, volume 1, number 1, 2016. Research Grant / Consultancy Project renAIssance: AI Professional Practice Co-Lab Grant, University of Wollongong, Australia June – December 2026 Amount: AUD5000 Title: Artificial intelligence (AI) adoption in small and medium enterprises September 2022 – August 2024 Amount: RM 79,200 Title: Developing a new service trade-offs framework for the healthcare services to address operational compromises : Evidence from Emerging Nation Supervision Currently working with the Centre for Health Services Research, Institute for Health Systems Research, National Institutes of Health (NIH), Ministry of Health Malaysia, to address operational trade-offs in healthcare services through a new “Service Trade-offs Model (STM),” using evidence drawn from the Malaysian context. These findings are derived from the FRGS grant obtained in September 2022. Awards and Recognitions Conferences Academy of Marketing Conference 3-6 July 2023 at Birmingham Business School, University of Birmingham Australian and New Zealand Marketing Academy (ANZMAC) Conference, 5-7 December,2022, The University of Western Australia, Perth Australia Australian and New Zealand Marketing Academy (ANZMAC) Conference, 2-4 December,2019, Victoria University of Wellington, New Zealand. 2nd International Conference on Advanced Research, Melbourne, Australia Reviewer 2017 Best paper Best paper award for “New Product Development Failure in OSM Malaysia” in the 2nd International Conference on Advanced Research, Melbourne, Australia. 18 Nov 2017- 19 Nov 2017 Professional Affiliations American Marketing Association (AMA) 03219765 Institute of Marketing Malaysia (IMM) SM193 Performance Management Association, University of Cambridge (PMA)83348