Business Management Dual Award Program with UOW Australia.

Studying Business and Management in UOW Malaysia KDU Penang University College, Batu Kawan gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.

Students on this program can elect to study the whole program in Malaysia or spend 1.5 years in Australia.


What is a Business Management Course?

Business management refers to the organizing, planning and analyzing aspect of running a business effectively. In a business management course, you will learn how to make an organization successful in a competitive environment.

You will also learn the skills and knowledge that are important to advance businesses of all types and sizes. A business management course will not only prepare you to work for others, but also to start your own venture.

Consider pursuing a world-class MBA in Penang with us if you want to develop your managerial skills and rise up the corporate ladder!


Accredited by:

UOW Malaysia


University Award:

Program information


  • Grooming Business Leaders for the Future
  • Choose UOW Malaysia to Develop Entrepreneurial Skills
  • Students Today, Entrepreneurs Tomorrow
  • Real World Education With Industry



When students graduate from UOW Malaysia with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.



UOW Malaysia’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.

  • Obtained desired job, run own business, further study
  • Over 100 companies for student internships
  • Diverse student population from over 18 countries
  • A purpose-built Entrepreneurialism Center
  • Industry-Aligned Curriculum with input from Industry Advisory Panels
  • 45% of faculty members are with industry experience
  • Programs accredited by Professional Bodies
  • Faculty members are active in Industry Research, Corporate Training, and Consultancy



At UOW Malaysia, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the School of Business.

In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator program. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.

Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).



Students at UOW Malaysia’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.


3 years
Program Location
UOW Malaysia KDU Penang University College, Batu Kawan


  • Writing and Referencing
  • Principles of Management
  • Principles of Marketing
  • Financial Management
  • Oral Communication
  • Introduction to Accounting
  • Business Statistics
  • Principles of Economics
  • Organizational Behaviour
  • Business Law



  • Management Accounting
  • Financial Accounting
  • Human Resources Management
  • Principles of Project Management
  • Contemporary Issues in Business and Management
  • Management Decision Making
  • Managing Across Cultures
  • Principles of Responsible Business
  • Marketing Research and Consumer Insights
  • Specialisations 1
  • Specialisations 2



  • Specialisations 3
  • Integrated Marketing Communication
  • Specialisations 4
  • Specialisations 5
  • Specialisations 6
  • Strategic Management
  • Integrative Business Capstone
  • Internship

Digital Business
(Dual Award option)

  • Introduction to Business Analytics
  • Big Data and Visual Analytics for Business
  • International Financial Management
  • Industry and Trade in Asia
  • Digital Marketing
  • International Business Management


(Single Award option)

  • Marketing Communications 1
  • Marketing Communications 2
  • Branding
  • Strategic Marketing Planning
  • Buyer Behaviour
  • Digital Marketing
  • International Marketing
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Malaysia and Global Issues
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


12 January 4 March 17 May 15 July 17 September 21 October
Estimated fees
Local students

Single Award – RM62,250
Dual Award – RM76,050

Download Fee Details  

International students

Single Award – RM79,515
Dual Award – RM93,315

Download Fee Details  


*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

STPM / GCE A Levels :
2 Principal Passes (2Cs) or CGPA 2.00


5 Credits  (5Bs)


Diploma :
Pass with min. CGPA of 2.00


Foundation / Matriculation :
Pass with min. CGPA of 2.00


In addition to the above mentioned requirement, the students must have obtained a Pass in Mathematics and English at SPM level or its equivalent. Candidates without a Pass in Mathematics and English at SPM level may be admitted if their entry qualification contain subject(s) of Mathematics and English and their achievement is equivalent or higher than the required Pass of Mathematics and English at the SPM level.

English Requirement

Local Student:
Band 4 in MUET


International Student:
Band 5.5 in IELTS; or a min score of 46 (IBT) or 8 (Essentials-Online) in TOEFL; or Cambridge English (160); or PTE Academic (51)


  • If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.
  • This requirement can be exempted if the Foundation/Diploma was taught in English medium