Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. 

This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. 

This is why graduates of public relation courses in Malaysia have highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.


What will you study in a Public Relations Degree?

A public relations degree will give you the skills and knowledge needed in effective communication. Subjects a PR degree may cover include:

  • Communication theory
  • Media writing
  • Crisis management
  • Media relations
  • Principles of public relations
  • Media and communication laws

You may also be required to undergo industrial training or an internship as part of the course. This will help you gain experience in the sector as well as provide you a chance to apply the theories that you have learned in class.


Who should study Public Relations? 

If you’re wondering if public relations is for you, here are some traits that would make you suitable for this field

  • You like people – You like meeting new people and you like being around people. You are friendly and sociable and good at building relationships to add to your network of people. You look forward to attending events such as product launches. 
  • You are on top of the current trends – Being in the loop about the latest trends is important as you will need to advise clients on product launches and advertising.
  • You are good at writing – In addition to being able to communicate orally, you will also have to communicate well in the written form. A finely crafted press release can work wonders in this industry!

Besides this, you will also need to be able to work under pressure. There will be times when you will have to troubleshoot problems effectively on the spot. Problem solving is very much a part of public relations. As such, you will need to be able to identify and address issues that crop up during a project to ensure success. 

Don’t worry if you are not an expert in the abovementioned skills. A public relations degree will help you to develop and sharpen them so that you are well prepared to work in this industry when you graduate. 


Public Relations jobs and career options

Students who graduate with a public relations degree will be able to seek employment opportunities in the communications, media and consultancy industries. Some common careers for public relations graduates are:

  • Media relations officer
  • Publicist
  • Social media executive
  • Public relations executive 
  • Corporate communications executive 


Why study Communication and Public Relations at UOW Malaysia?

UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. The public relation course in Malaysia is a common one. 

However, our program specifically emphasizes practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world tasks for clients, academic conferences and guest lecture sessions conducted by industry professionals. 

Moreover, students will embark on internships with public listed companies, multinational companies, as well as local SME firms to gain a deeper understanding of public relations jobs.

University Award:

Program information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.


Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.


Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.


Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.


Our programs produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our program as well as the fact that they are trained by experts in their fields.


Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

3 years
Program Location
UOW Malaysia KDU Penang University College, George Town

Year 1

  • Corporate Communication
  • Media, Culture and Society
  • Public Speaking
  • Writing and Referencing
  • Principles of Public Relations
  • Customer Oriented Communication
  • Theories, Roles and Models of Public Relations
  • Media Strategy Planning
  • Digital Photography


Year 2

  • New Media Marketing
  • Communication and Media Research
  • Event Management 1
  • Planning and Managing Public Relations Campaign
  • Public Opinion and Persuasion
  • Event Management 2
  • Writing for Public Relations
  • Social, Legal and Ethical Issues
  • Brand Management


Year 3

  • Corporate Social Responsibility
  • Web Design and Development
  • Crisis Management
  • Digital Content Creation
  • Public Relations in Practice
  • Undergraduate Project/ Dissertation 1 & 2
  • Public Relations Seminar
  • Industrial Training
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


12 January 4 March 17 May 1 July 6 September 14 October
Estimated fees
Local students


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International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

STPM / A Levels :
2 Principal Passes


5 Credits (5Bs) inclusive of a Credit in English


Diploma :
Pass with min. CGPA of 2.00


Foundation/Matriculation :
Pass with min. CGPA of 2.00


Australian Matriculation/Foundation:
ATAR score of 55



The above candidates without a Credit in English may be admitted if the above qualification contains subject in English and its achievement is equivalent or above the minimum requirement at SPM level.

English Requirement

Local Student:
Band 3 in MUET


International Student :
Band 5.0 in IELTS; or a min score of 40 (IBT) or 7.5 (Essentials-Online) in TOEFL; or Cambridge English (154); or PTE Academic (47)


If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia.