We prepare you to be a global leader


The Bachelor of Arts (Hons) International Business Management program in UOW Malaysia KDU Penang University College, Batu Kawan provides a broad-based business and management education, with an explicit international focus. This 3 year program is designed to produce business executives who are knowledgeable of responsible business and management within an international context.

The global focus in the program design is the recognition that business is increasingly conducted in a dynamic, global environment and that graduates, from both within Malaysia and throughout the world, are required to work across traditional functional boundaries and national borders.

Accordingly, this program offers students the opportunity to combine the study of key international business issues with the study of language and cultural issues. A further differentiating element of this program is the provision of business consultancy modules which provide students an understanding, and hands-on experience, of consultancy from the perspective of both the client and the consultant.

Students work closely with an external organisation on a ‘real-life’ project in order to develop the skills needed to perform the assigned consultancy task. Besides, the student will be encouraged and supported in their third year spent outside of Malaysia, which can be in a work placement, study abroad or a combination of both these activities.

The pilot critical occupation list published by TalentCorp shows that international business degree graduates are highly in demand to fill positions in the job market. Upon graduation, students will have the opportunity to work within international business roles, including being entrepreneurs, consultants, analysts, managers, developers, buyers across various business sectors including services and manufacturing.


Why study international business?

International business studies will give you insights into the global business and economic climates. It is a course that will be particularly relevant for those who wish to work abroad.

With the world’s economy continuing to be more global, the demand for individuals who have insight into business in a global context is high.

As international companies face challenges in integrating multiple markets and dealing with diverse workforces, an education in international business will provide you with the skills needed in this arena. Taking up a course on international business will help you learn about cultures and societies as well as tackling problems from a different perspective.


University Award:

Program information


  • Grooming Business Leaders for the Future
  • Choose UOW Malaysia to Develop Entrepreneurial Skills
  • Students Today, Entrepreneurs Tomorrow
  • Real World Education With Industry



When students graduate from UOW Malaysia with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders.



UOW Malaysia’s School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader.

  • Obtained desired job, run own business, further study
  • Over 100 companies for student internships
  • Diverse student population from over 18 countries
  • A purpose-built Entrepreneurialism Center
  • Industry-Aligned Curriculum with input from Industry Advisory Panels
  • 45% of faculty members are with industry experience
  • Programs accredited by Professional Bodies
  • Faculty members are active in Industry Research, Corporate Training, and Consultancy



At UOW Malaysia, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the School of Business.

In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator program. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures.

Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN).



Students at UOW Malaysia’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate.


Industry Cooperative Education Program
Industry partnership through adoption of specific module at UOW Malaysia provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey.


UOW Malaysia Job Shadowing Program
At UOW Malaysia, we value the need for students to experience the real world instead of just the classroom education. Therefore from as early as Year 1 of their Bachelor’s Degree studies or Year 2 of their Diploma studies, students will have an opportunity to experience the daily operations of a company as well as observe first hand of the challenges that are faced in the respective professions. Through UOW Malaysia Job Shadowing program, students will be able to gain insights about the industry as opposed to just reading general job descriptions.


Revolutionary Business Simulation

As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development.

At UOW Malaysia’s School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures.


Industry Expert Speakers Series

The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few.

3 years
Program Location
UOW Malaysia KDU Penang University College, Batu Kawan


  • Writing and Referencing
  • Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Principal of Economics
  • Introduction to Accounting
  • Principles of Responsible Business
  • Human Resources Management
  • Organizational Behaviour
  • Oral Communication
  • Financial Management



  • Financial Market and Institutions
  • International Marketing
  • Global Business Environment
  • Elective 1
  • Principles of Project Management
  • International Business: Growth Strategies and Resourcing
  • Research and Consultancy Methods
  • Elective 2



  • Dissertation 1 & 2 /
    Undergraduate Consultancy Project 1 & 2
  • Contemporary Issues in Business and Management
  • International Operations Management
  • Business Strategy
  • Internship
  • Strategic Management
  • Sustainable Strategies
  • Japanese Language 1
  • Japanese Language 2
  • Managing Across Cultures
  • Industry and Trade in Asia
  • Introduction to Business Analytics
  • Digital Marketing
  • Digital Business and E-Commerce
  • Integrated Marketing Communication
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 2 (International Students)
  • Falsafah dan Isu Semasa
  • Entrepreneurship
  • Integrity and Anti-Corruption
  • Global Social Responsibility
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


12 January 4 March 17 May 15 July 17 September 21 October
Estimated fees
Local students


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International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available 

Academic Qualification

2 Principal Passes Passes (2Cs) or CGPA 2.00


5 Credits (5Bs)


GCE A Level :
2 Principal Passes (2Ds) 


Diploma :
Pass with min. CGPA of 2.00


Foundation / Matriculation :
Pass with min. CGPA of 2.00


In addition to the above mentioned requirement, the students must have obtained a Pass in Mathematics and English at SPM level or its equivalent.

Candidates without a Pass in Mathematics and English at SPM level may be admitted if their entry qualification contain subject(s) of Mathematics and English and their achievement is equivalent or higher than the required Pass of Mathematics and English at the SPM level.

English Requirement

Local Student :
Band 3 in MUET


International Student :
Band 5.5 in IELTS; or a min score of 46 (IBT) or 8 (Essentials-Online) in TOEFL; or Cambridge English (160); or PTE Academic (51)


  • If English language is not fulfilled, students are required to take an additional module at UOW Malaysia.
  • This requirement can be exempted if the Foundation/Diploma was taught in English medium