In this new information age, social media and communication have reshaped the way people, organisations and businesses work. Our Diploma in Mass Communication program will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, film studies, photography, media design broadcasting and many more. The content of this program can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experience and have fun while acquiring knowledge and necessary skills. These skills prepare you for a broader and better career in the communication field. It also provides you with a solid foundation route to a higher degree.

Get ready to embark on a journey of discovery, creativity, and success at UOWMKDU!

What is mass communication?

Mass communication is the field in which information or messages are delivered through a medium to the masses. The study of mass communication includes learning how to effectively get your message across to the target audience via your chosen medium. 

Mass communication has evolved over the years especially with the internet. It now includes the virtual world, with information being dispersed online. Other popular forms of media include television, newspaper, billboard, and radio. 

Why study mass communication?

Here are some reasons why you should venture into this exciting field:

You will develop excellent communication and creative thinking skills

Since mass communication is all about getting the message across, you will be encouraged to speak and voice your thoughts and opinions. You will also learn to think creatively and always be on the edge of your feet. 

You will have an opportunity to work in numerous industries

The communication skills that you develop will open many doors for you. Mass communication graduates have found jobs in advertising, marketing, management, health care, publishing, journalism, politics, education and business industries. 

The mass communication industry culture is fun and creative

There is no other industry like this. You will be able to express yourself and work on ideas that may seem out of this world. 

Mass communication fields

You will most likely be exposed to the following fields when you take up a mass communication course:

  • Marketing 
  • Advertising
  • Journalism
  • Public relations
  • Broadcasting 
  • Digital Advertising


University Award:

Program information

Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At UOW Malaysia KDU, we inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media advertising and many other areas.


Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for our undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.


Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.


Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. Our state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.


Our programmes produce graduates with a 90% employment rate. Our graduates are sought after in the industry due to our strong industry-ready learning components being built into our program as well as the fact that they are trained by experts in their fields.


Our degree program is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self-motivated.

2 years 4 months
Program Location
UOW Malaysia KDU Penang University College, George Town


  • Public Speaking Skills
  • Media Research Method
  • Writing and Referencing
  • Media, Culture and Society
  • Digital Literacy/ Introduction to Sociology
  • Public Relations in Practice
  • Photo Communication
  • Digital Design
  • Personal Branding



  • Mass Media Law
  • Radio Broadcasting
  • Film and Genre Studies
  • Introduction to Digital Journalism
  • Persuasive Advertising
  • Consumer Behaviour
  • Media Strategy Planning
  • Transmedia Creation
  • Communication Project
  • Organisational Communication/Multimedia and Web Development
  • Practical Training
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Bahasa Melayu Komunikasi 1 (International Students)
  • Personal Development Skills
  • Society and Development in Malaysia
  • Teamwork and Community
  • Bahasa Kebangsaan A*

Bahasa Kebangsaan A is compulsory for all Malaysian students

  • without a credit in SPM Bahasa Malaysia.
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programs)

Intake dates


30 January 6 March 26 May 3 July 8 September 16 October
Estimated fees
Local students


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International students


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*Terms and Conditions Apply
*Instalment Payment Plan Available

Academic Qualification

SPM/GCE O Levels:
Min. 3 Credits inclusive of a Credit in English


Min. 3 Credits inclusive of a Credit in English

English Requirement

Local Student:
Credit (SPM / 1119 / UEC / O Levels English)


International Student:
Band 5.0 in IELTS; or a min score of 42 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE & CPE (from 2015) (154); or PTE Academic (47)


If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU.


Diploma in Mass Communication FAQ

Is Mass Communication a good course in Malaysia?

Mass Communication is an excellent course to take. If you are interested in studying mass communication and media locally, you are lucky because Malaysia has a great variety of high-quality universities available. Degree programs in mass communication and media will prepare you for a satisfying and fulfilling media career.

Is Mass Communication a demand in Malaysia?

Yes, it is. Mass communication is promising career-wise. This is because there’s always a need for information dissemination, which is the core of this field. 

What job can I get if I study Mass Communication?

With a Mass Communication qualification, you can apply for various jobs, including radio announcer, public relations practitioner, journalist, and many others. Careers in the Mass Communication sector pay well and offer much job satisfaction and chances for creative expression.

How long does a Diploma in Mass Com take to complete?

A Diploma in Mass Communication at UOW Malaysia KDU takes around 2 years and 4 months to complete. 

Is Mass Communication hard to study?

Any course that is taken comes with its own set of difficulties. However, with true dedication, hard work, and the help of academic resources, most students can successfully study and graduate with a Diploma in Mass Communication.
Additionally, studying Mass Communication can provide valuable skills and knowledge that can be useful in various careers, both within and outside the media industry.

What are the skills required for a career in Mass Communication?

A career in Mass Communication requires a variety of skills that include:

  • Strong writing skills to produce well-written, engaging and informative content.
  • Communication skills to establish relationships with clients and colleagues, convey ideas and messages effectively and negotiate contracts.
  • Creativity as it allows professionals to generate innovative and original ideas for content.
  • Analytical thinking to critically evaluate information, identify trends and patterns and make informed decisions.
  • Technical proficiency in using software and tools to produce high-quality content.
  • Being able to adapt to new technologies, changing trends, and new ways of working.
  • Organization skills to keep track of deadlines, manage multiple projects, and ensure that everything runs smoothly.

What are some Mass Com subjects I will study?

Some of the Mass Communication subjects that you will be studying at UOW Malaysia KDU are:  

  • Public Speaking Skills
  • Media Research Method
  • Writing and Referencing
  • Photo Communication
  • Digital Design
  • Personal Branding
  • Mass Media Law
  • Radio Broadcasting
  • Film and Genre Studies
  • Media Strategy Planning
  • Transmedia Creation
  • Communication Project