If you are ambitious to undertake a substantive independent research to get ahead personally and professionally, then you should enroll yourself in this Master of Business program at UOW Malaysia KDU Penang University College, Batu Kawan. This research-focused master program has been designed particularly to enable you to improve your research skills and help you to make strategic business decisions through rigor research processes. You will be supervised by a research expert to explore the key areas of this discipline. Global supervision team You will be supervised by active and experienced supervisor in UOW Malaysia, and gain access and guidance from potential co-supervisor by partner university located in UK. Interaction with supervisors from different discipline enhance your learning opportunities, and allow you to progress in diverse and interdisciplinary research. Excellence Research Culture We are committed in providing extensive training and support to all postgraduate students. You will learn research methodology and analysis method through core modules. Student will also receive training sessions; including inventive problem solving approach, project management, scholarship and research funding application, English writing, communication skills and information research and retrieval. Series of research seminars, workshops and talks will be available, enhance and stimulating research culture in UOW Malaysia KDU Penang University College, Batu Kawan. University Award: Program information Highlights Program structure Study route Fee & intakes Entry requirements BUSINESS STUDIES FOR LEADERS OF THE FUTURE Grooming Business Leaders for the Future Choose UOW Malaysia to Develop Entrepreneurial Skills Students Today, Entrepreneurs Tomorrow Real World Education With Industry GROOMING BUSINESS LEADERS FOR THE FUTURE When students graduate from UOW Malaysia with a business degree, they are ready to compete and succeed anywhere in the world. At UOW Malaysia, we ensure that our students are armed with the knowledge, insights and skills, and empowered with experience, so that they stand out in our ever-evolving globalised economy and help create an economically prosperous tomorrow. The academic experience at UOW Malaysia is designed for students who not only desire to study business, but also to build the characteristics and confidence necessary for a real world experience. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passions prepare them to become driven and intuitive leaders. CHOOSE UOW MALAYSIA FOR YOUR BUSINESS STUDIES School of Business drive a strong focus on offering real world and experiential learning for, as well as developing entrepreneurial skills in students. Students are given opportunities to understand business organisations, systems and processes from a simulated model, learn from captains of industry, and work with industrial partners on real-world projects – giving them a head start in honing their business sense and sharpening their skills. Our focus on communication skills, emotional intelligence, identifying strengths and pursuing passion prepare them to become driven and intuitive leader. Obtained desired job, run own business, further study Over 100 companies for student internships Diverse student population from over 18 countries A purpose-built Entrepreneurialism Center Industry-Aligned Curriculum with input from Industry Advisory Panels 45% of faculty members are with industry experience Programs accredited by Professional Bodies Faculty members are active in Industry Research, Corporate Training, and Consultancy STUDENTS TODAY, ENTREPRENEURS TOMORROW At UOW Malaysia, students are encouraged to cultivate an entrepreneurial mind – to be bold, innovative and adaptable. All students that are taking business studies are required to undergo the Entrepreneurship module, anchored by the university college’s School of Business. In the pursuit of nurturing budding entrepreneurs, the School of Business set up its own Enterprise Centre and partnered with Malaysia Practice Enterprise Centre (MyPEC) for its business simulator program. Under the Entrepreneurship module, students work in teams to run a business and solve its problems and issues in a virtual environment. The simulated set-up allows students to use various web-based applications including the SKOLA trading platform, human resources, administration and marketing platforms; providing students with the opportunity to experience different scenarios that occur in a real-world business environment. This teaches students the various methods of facing different situations, taking calculated risks and learning from failures. Besides the simulated environment, students also go through the process of conceptualising, developing and fine-tuning business ideas, which will be pitched to angel investors. The module is taught by lecturers who have had vast industry experience and who are members of the Malaysian Business Angels Network (MBAN). REAL WORLD EDUCATION WITH INDUSTRY Students at UOW Malaysia’s School of Business are driven to be industry-ready. Essential to their academic learning and experience are our collaborations with industry partners, all designed to ensure our students get an edge above others even before they graduate. Industry Cooperative Education Program Industry partnership through adoption of specific module at UOW Malaysia School of Business provides our students an opportunity to network with their potentially future employers and apply classroom learning in real-world situations. In most cases, students will go through a series of training modules – from sessions on financial literacy to retail and customer service insights, people management, and other relevant operational areas. The holistic learning eco-system enables students to create and execute their own business plan, which forms part of the practical student assessment throughout their education journey. UOW Malaysia Job Shadowing Program At UOW Malaysia, we value the need for students to experience the real world instead of just the classroom education. Therefore from as early as Year 1 of their Bachelor’s Degree studies or Year 2 of their Diploma studies, students will have an opportunity to experience the daily operations of a company as well as observe first hand of the challenges that are faced in the respective professions. Through UOW Malaysia Job Shadowing program, students will be able to gain insights about the industry as opposed to just reading general job descriptions. Revolutionary Business Simulation As the world of business transforms rapidly with the adoption of digital economy, the paradigm shift has resulted in greater demand for organisation with soft skills and entrepreneurial mindset. Students’ adaptability of this new era would enhance their innovativeness and productivity, hence contributing in the society development. At UOW Malaysia School of Business, students are put into business simulated environment at our very own Entrepreneurialism Centre, guided by certified EuroPEN-PEN International trainers and are led by experienced Malaysia Business Angel Network (MBAN) investor. The simulated set-up allows students to use various web-based applications including the Simplified Business System (SBS) trading platform, human resources, administration and marketing platforms, teaches them various methods in facing the VUCA (Volatility, Uncertainty, Complexity and Ambiguity) world, taking calculated risks and learning from failures. Industry Expert Speakers Series The Industry Expert Speaker Series is comprised of various guest lectures, workshops, talks and forums, where experts across various industries and organisations share their thoughts, knowledge and experiences with our students. Past speakers include Dato’ Teo Chiang Quan (Chairman of UOW Malaysia Board), Dr. Robert Bong (Chief Advisor of Malaysia Blue Ocean Strategy Institute), Dato’ Dan E Khoo (Vice President – Strategy, Multimedia Development Corporation), Mohd Ibrahimnuddin Mohd Yunus (Managing Director and Chief Executive Officer of Petronas Dagangan Berhad), Melissa Ng (Head of Service Marketing, Nissan Malaysia and IndoChina), Surentran Somasundram (Chief Executive Oficer, Snack Boss Sendirian Berhad), and Marwan Ma’som (Founder, SwiftCow Malaysia), just to name a few. Duration 2-4 years (Full-Time) / 3-6 years (Part-Time) Program Location UOW Malaysia KDU Penang University College, Batu Kawan Core RESEARCH PROPOSAL Students will systematically structure and develop their research by developing a research proposal, which would guide the student through the entire research process. – Research Methods – Qualitative Methods / Quantitative Methods RESEARCH Upon the approval of the research proposal, students will be guided by their supervisors to begin their research, and will work independently on their research projects. DISSERTATION Upon the completion of their research, students will document the research project and process in a dissertation. Typically, dissertations for a Master by research is not more than 60,000 words. VIVA VOLCE Upon the completion of the research and dissertation, students will undergo an oral examination, chaired by experts in the field. Areas of Research Marketing Channels Contemporary Management and International Business Issues Business and Marketing Channels Consumer Psychology Financial Metric Strategic Decision Making Technology and Innovation Intake dates 2025 3 February 9 June 15 September Estimated fees Local students RM29,820 (Full-Time) RM40,620 (Part-Time) International students RM44,590 (Full-Time) Notes *Terms and Conditions Apply *Instalment Payment Plan Available Academic Qualification Bachelor Degree : Min. CGPA of 2.75 or equivalent; or CGPA 2.50 to 2.74 or equivalent, subject to institution approval; or CGPA of 2.00 to 2.49 or equivalent, with a min. of 5 years working experience in the relevant field, subject to institutional approval English Requirement Local Student : Band 5 in MUET International Student : Band 6.0 in IELTS; or a min score of 60 (IBT) or 488 (PBT) in TOEFL; or Cambridge English (169); or PTE Academic (59) Notes If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia. APPLY NOW